On the day or month of the cardholder's birthday, log in to the mobile banking app of Shanghai Pudong Development Bank, find the bank points exchange mall, select the type of goods to be exchanged after finding the exchange mall, and finally select the goods to be exchanged.

VIP birthday gift is a humanized measure for major banks to maintain customer relationship and stimulate consumption growth. The birthday gift exchange will provide a series of preferential activities such as commodity exchange and coupons.