In May 2005, just as Bank of Communications was preparing to enter the credit card business, it happened that the domestic market was filled with smoke: major domestic banks entered one after another, and the competition became increasingly fierce; Among the foreign banks, there are pioneers aiming at the China market and joining hands with domestic banks to establish a model of joint promotion of credit cards by domestic and foreign banks.

Facing the unfavorable competitive situation, how can Bank of Communications reverse the passive situation and win the leading position in the credit card market? As early as June 5438 +2004 10, before the establishment of the Pacific Credit Card Center, Bank of Communications had been thinking about two issues: first, the positioning of customers; Second, the advantages of strategic alliance with HSBC.