In the past ten years, the public has been looking forward to Huang Guangyu's comeback. This Shantou man who has topped the Hurun Rich List three times has left too many legendary stories. Until June 24, 2020, the Beijing No. 1 Intermediate People's Court, based on the application of the penalty execution agency, ruled that Huang Guangyu should be paroled in accordance with the law. The parole trial period will be from the date of parole to February 16, 2021.

After Huang Guangyu was released from prison, there was a lot of discussion about whether he could revive the country and make a comeback. However, Huang Guangyu has kept a low profile since his release from prison and has not appeared in public. Until January 12, Gome APP was renamed "True Happiness", and Huang Guangyu did not appear at the press conference, but there were market rumors that he was the manipulator behind the scenes.

In this regard, some netizens commented, "Lao Huang just came out, I feel very happy"; others commented, "Lao Huang wants to act cute"; but more people commented, "This name is too tacky." . Gome Group does not seem to agree with the comments from netizens. On the contrary, in the past two months, Zhenhappy APP has been conducting marketing activities almost every day.

In fact, what Gome wants to do is not as simple as changing the name of the APP, but to fully enter the full-category retail market.

On the evening of February 18, Gome’s official WeChat account released Huang Guangyu’s speech as the founder of Gome at the group executive meeting. Huang Guangyu said that in 2021, Gome will further promote the second phase extension and upgrade of the "Home·Life" strategy, and promote online "True Happiness", offline "Gome Home", Gome Electrical Appliances, True Choice Open Supply Chain and other ** *Enjoy all-round platform upgrades.

It is worth noting that Huang Guangyu announced Gome’s new goals at the end of this internal speech, striving to use the next 18 months to restore the company to its original market position.

In order to achieve this goal, Gome announced that it has completed the upgrade of online and offline digital transformation and built an online platform, an offline platform, a full-category supply chain platform, and a logistics platform. At the same time, the Gome Easy Card consumption installment business was renamed "Gome Installment" to provide "Huabei Installment" services for online and offline consumption scenarios.

According to the instructions given by the True Happy APP Service Center, Gome Installment is a virtual credit account that can be used repeatedly once applied for, and the more you use it, the higher your credit will be. Gome Financing combines online and offline scenarios to provide users with innovative financial services. Products include revolving lines, provident fund loans, consumer installments, credit card repayment services and many other services.

Currently, many products in the True Happiness APP support Gome installment. For example, the Xiaomi Redmi Note8 Pro with four cameras, 8GB and 128GB, is priced at 1,499 yuan on the True Happiness APP (the same as the Xiaomi Mall price). If you choose Gome installment, it will be divided into 12 installments, with each installment repaying 135.41 yuan. Based on this calculation, the annual interest rate of Gome's installment loan is 15.16.

Kaijia Finance noticed that if the Huabei bill of 1,499 yuan is divided into 12 installments, the repayment amount for each installment is 135.9 yuan. It is not difficult to find that, in addition to not having a one-month interest-free period, the installment interest rate of Gome installment is even slightly lower than that of Huabei. According to the "Credit Inquiry Authorization Letter" disclosed by Gome Easy Card-Gome Installment, Gome's installment loan business is jointly provided by Gome Small Loan Co., Ltd. and ICBC Tianjin Branch.

In addition to Gome’s installment business, Gome Easy Card also provides cash loan services. But it is worth noting that although the annual interest rate of Gome Easy Card-Gome Installment is not high, the annual interest rate of Gome Easy Card-Cash Loan is close to 36.

For example, if you apply for a loan of 6,000 yuan from Gome Easy Card, it will be divided into 12 installments. Each installment will be repaid with 602 yuan, and the total repayment will be 7,224 yuan. Based on this calculation, the annual interest rate of Gome Yika loan is 35.75. Why are domestic Yika loan interest rates so high? According to the page, the lender of this loan is Wuhan Zhongbang Bank. The monthly repayment of 602 yuan includes interest of 44 yuan, guarantee fee of 0.51 yuan, and service fee of 77.34 yuan (taking the first installment as an example).

It is worth noting that on August 20, 2020, the Supreme People’s Court lowered the upper limit of judicial protection for private lending to 4 times the one-year LPR interest rate (3.85). On January 16 this year, the Supreme People’s Court Small loan companies are recognized as financial institutions and are not subject to restrictions on private lending interest rates. Even so, the local court used 15.4 or 25 as the upper limit for judicial protection when hearing loan contract disputes. This also means that any portion of the annual interest rate exceeding 24 is not protected by law.

Kaijia Finance noticed that although Gome Easy Card charges a guarantee fee from the borrower, compared with the high service fee charged by Gome Easy Card, its guarantee fee is almost negligible. According to the "Entrustment Guarantee Agreement" disclosed by Gome Yika, Shaanxi Daqin Silk Road Financing Guarantee Co., Ltd. (referred to as "Daqin Silk Road Guarantee") will provide borrowers with loans obtained from Wuhan Zhongbang Bank through Gome Yika under the contract. Joint and several liability guarantee services. (The guarantee fee payable by the borrower in each period = the total remaining unpaid loan principal in the period 0.1/365 the number of days the loan is used in the period)

However, according to the repayment details published by Gome Easy Card, the loan is 6,000 yuan , divided into 12 installments, the total borrowing cost is 1,224 yuan, of which the service fee totals 932.97 yuan. Based on this calculation, the service fee charged by Gome Easy Card accounts for 76.22% of the total loan cost.

Comparison found that among the cash loans of Gome Yika, Wuhan Zhongbang Bank and Daqin Silk Road Guarantee are more like "taken advantage of", respectively bearing the borrower's overdue risk and joint liability risk, but in the entire During the loan process, I earned the least.