Game distribution is nothing more than a few charging methods. For example, in these games, DNF charges for free props, Fantasy Westward Journey points card props charge, and Overwatch client charges for props. The latter two have higher thresholds. Therefore, some players are intimidated, because people’s mentality is that if you want to try for free, you should consider paying. Therefore, China was the first to open the free mode of play, and Tencent Games is a typical representative game company.

We often hear players say that I am a leopard-headed zero-charger. So how do game companies treat these zero-chargers? Insiders tell the truth.

Player payment levels

We divide players into civilian players and wealthy players. Civilian players have zero-paying party members and fake party members, and wealthy players are divided into light-paying players. Heavy paying player. Gu Ming thought, any zero-deposit party may evolve into a paying player. Otherwise, how to set up the first deposit, 10-point coupon recharge, and 60-point coupon recharge? Therefore, every zero-charge party is a potential stock.

Game popularity

We often see the download rankings of games, and the games that top the list can always shine brightly in the APP store. This is really because of the super high Only with the popularity can the publicity effect of the game be outstanding, and every zero-recharge party is a free advertising sign.

No comparison, no harm

Without the support of free players, how can wealthy players have a supreme sense of honor? Research shows that it is possible to pay for a game to defeat friends. are 2.9 times more likely to pay for a quick upgrade, and 2.8 times more likely to pay for a quick upgrade.

In-game advertising revenue

In today’s era of popular media, online advertising spreads faster than physical advertising. Now you can see advertising everywhere in games, such as mobile traffic Cards, credit cards from any bank, etc., as well as ads with characters or equipment that shape a certain product. Only things that can bring traffic are income.

Game Patents and Peripheral Products

One of the recent hot-button incidents is Tencent’s Toutiao, which said it illegally broadcast the Honor of Kings infringement incident. Honor of Kings has generated a large IP traffic, and the live broadcast of this The profit from the game is very considerable, plus the peripheral figures and digital products of the characters in the game. The most direct representative is the Lu Bu intelligent robot, which can let you know the changes in the battle situation in real time.

In today's big data era, traffic and players are kings, so even if the stimulating battlefield cannot be paid, Tencent does not want this piece of cake to be left to NetEase alone. It is the same reason. , remember zero charge party, you are all potential stocks.