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Why do banks compete to issue college students' credit cards?
Not long ago, Shanghai Banking Regulatory Bureau issued a risk warning to commercial banks, demanding to strengthen the credit card risk management of college students. Shanghai Banking Regulatory Bureau believes that college students are unemployed and have no fixed income. Issuing cards to college students without considering repayment ability will cause students with weak self-control to spend more than they can afford, or breed the psychology of comparing consumption, which will bring heavy economic burden to families, especially poor families. (According to China Youth Daily) We know that the profit of credit card business mainly comes from the service charge and overdraft interest charged to cardholders. However, all banks have implemented preferential policies such as annual fee exemption in the first year, and basically provide credit card services for college students free of charge. Not only that, there are also small gifts for cards. Then, banks can only make money by charging overdraft interest. In a sense, giving credit cards to college students is to encourage them to overdraw, that is, to spend tomorrow's money and enjoy today's life. However, college students have no stable income, and their overdraft behavior can only be "spending their parents' money and enjoying today's life". Faced with the temptation of the bank to "send money to your door", inexperienced college students mistakenly think that it is good to get at least one card gift. When they come into contact with the materialistic outside world, credit cards in their pockets can easily promote their consumption impulse. Although the bank's conditions are extremely favorable when handling the card, the "income statement" is deleted from the "student credit card purchase contract", and it is specially indicated that the contact person "does not need to bear the guarantee responsibility". As we all know, banks have long been optimistic about the guarantor outside the contract, that is, the parents of college students. In reality, this is exactly how banks operate: once students are unable to repay, the card-issuing bank will recover the arrears from their parents. Facts have proved that college students' credit cards not only increase a large number of "card slaves", but also increase the financial burden of parents. In addition, once overdue repayment occurs, it will leave a stain on personal credit record, which will affect many aspects of future life. Of course, banks can defend themselves by saying that the purpose of issuing credit cards to college students is to cultivate high-quality target customers with development potential. It is not ruled out that banks will have such an idea, but the current chaotic competition will certainly not achieve such an effect. What is particularly suspicious is that some banks actually take "stopping issuing credit cards to senior students" as a way to strengthen risk management. I would like to ask, if college students' credit cards are used to compete for high-quality customers in the future, then senior students who are about to enter the society are only one step away from becoming "high-quality customers" Why does it become a "chicken rib" in the eyes of banks? In fact, I doubt the legitimacy of college students' credit cards. The Measures for the Administration of Bank Card Business stipulates that the issuing bank shall carefully examine the credit status of the credit card applicant and determine the effective guarantee and guarantee method according to the applicant's credit status. The "trust" of college students can certainly be understood as good, but the "capital" is definitely unqualified, because they have no income at all. The bank issued credit cards to college students with no income and no effective guarantee, and failed to conduct a strict credit review of the applicant's repayment ability in accordance with the relevant system, and failed to set up an effective guarantee according to the applicant's credit status, which was obviously suspected of violating the rules. The Measures for the Management of Bank Card Business also stipulates that "if the issuing bank fails to comply with the risk management measures and control indicators stipulated in these Measures, the People's Bank of China shall order it to make corrections and give it to informed criticism. "Therefore, on the issue of college students' credit cards, in addition to the risk warning issued by the Shanghai Banking Regulatory Bureau, we look forward to hearing a more authoritative voice of standardization-college students' credit cards need to be standardized.