The price of buying a house is daunting.
Housing is just the need of people's life, but since 1997, China has promoted the reform of the real estate market, and the real estate prices, mainly apartments, have experienced several rounds of rise, especially in first-tier cities, and the real estate prices are at a high level. Data treasure data shows that in 20 19, the average unit price of houses in Beijing, Guangzhou and Shenzhen was above 35,000/m2, and the house price in Shenzhen was as high as 655 16 yuan/m2; The per capita disposable income of North, Guangzhou and Shenzhen is only 60,000-70,000 yuan. It can be inferred that it takes at least 16 years for people to buy a single apartment with only 30 square meters in first-tier cities, and as much as 3 1 year in Shenzhen.
However, the rental price is much more lovely than the purchase price. In key cities, the rental price of houses below 3,000 yuan accounts for more than half, and the rental price of houses below 4,000 yuan accounts for 67.9%. In cities such as Beijing, Guangzhou and Shenzhen, the proportion of houses with a rental price of less than 4,000 yuan is close to half.
Renting a house is more to the taste of mobility.
On the other hand, with the acceleration of urbanization, the rapid economic development of first-tier and new first-tier cities, and the increase of local jobs, the floating population in China is huge, which has remained at around 240 million in recent years, including more than 7 million in 20 19 years.
In addition, according to the latest Employment Trend Report 2020 released by 58 cities, more than one-third of people in the workplace plan to change their work status after the epidemic, and more than 20% will choose to change jobs in cities.
In this context of great mobility, renting a house highlights its advantages. First, consumers can choose housing according to their own preferences. If they are not satisfied, they can negotiate with the owner or change rooms. Secondly, the choice of working place will not be affected by the geographical location of the house. If you change jobs, consumers can choose to rent a new house again. In the case of unstable career and love, it is also common for the younger generation to change cities for development, so it is much more convenient to rent a house.
The change of the concept of buying a house in the new generation
At the same time, it also gave birth to the change of the younger generation's concept of buying a house in the future. Unlike the older generation, buying a house may not be one of the list items that the younger generation must do in life. In the 20 19 survey of white-collar workers' housing demand, nearly half of white-collar workers in China can accept lifelong renting; However, 15% and1%of white-collar workers said that only 3 1% of people could not accept lifelong renting, depending on economic conditions and policy trends.
Long-term rental of apartments can solve the pain point of traditional house leasing.
Driven by this series of environments, in recent years, the rental population in China's rental market has increased year by year, reaching 220 million in 20 19, accounting for 92% of the total floating population.
However, the demand side of traditional housing leasing frequently suffers from pain points, such as more false housing information, opaque pricing of some rents and opaque hardware facilities. Generally speaking, the tenant experience is not very good. As a result, the long-term rental apartment was born, which is very popular in recent years, because it can solve the pain points of traditional house leasing, such as true information and transparent price, and effectively improve the tenant's living experience.
The market size of long-term rental apartments is expected to exceed 3 trillion yuan.
In 20 19, the market size of long-term rental apartments in China has reached 1.73 trillion yuan. Combined with the above discussion, the pressure of buying houses, frequent housing mobility, the change of the concept of buying houses in the new generation, and the unique advantages of long-term rental apartments have broad prospects for future development. It is estimated that the market scale will exceed 3 trillion yuan in 2025.
The above data comes from the Analysis Report on Business Model Innovation and Investment Strategic Planning of Long-term Rental Apartment in internet plus, China by Prospective Industry Research Institute.