First, the scale of bond issuance set by the bond issuance project itself is large, the purchasing power of investors is fully guaranteed, and the winning rate is improved;
Second, the bond issuance period is long, mostly more than 1-5 years, and the corresponding market risk is small, attracting more investors to buy;
Third, investors have a high degree of risk preference for bond products and relatively stable returns, which are more popular with the public than high-risk products such as stocks and funds.
In short, the high success rate of issuing bonds is mainly based on market demand and corresponding market risks, and also related to investors' investment preferences and the scale of issuing bonds.