At present, there are two situations in Li Ning store, and the purchase method is basically the same:

1. Li Ning franchisee (franchisee)

This is to open a store directly, then get the goods from the regional distributors, pay the related expenses of brand use rights (renew the contract every year), and sign the relevant purchase and sale contracts at the same time;

Li Ning dealers own their own shops.

This is a store opened by dealers in Li Ning area in order to complete the goal of opening a store in a certain area by Li Ning Corporation, which is equivalent to selling their own products and has not developed into a franchise store.

Li Ning sports shoes are divided into futures and spot. Futures are orders placed by Li Ning dealers in various regions at Li Ning's ordering meeting, and then the general manager of Li Ning organizes production according to the order quantity, so futures are cheaper. Spot is the situation that the general manager has extra orders or unexpected goods after the production of each factory, and the dealers decide again according to the specifications and styles of the products, so the price discount rate is relatively high.

The manufacturers of Li Ning sports shoes are mainly distributed in Jiangsu, Zhejiang, Guangdong and other provinces, and there are also some in Fujian.