1. Easy to buy: JD.COM gold can be traded online without going to a physical store, saving time and effort. In contrast, physical stores have to go to the store to buy gold in person and queue up.

2. Price transparency: The price of gold in JD.COM is often updated in real time, so we can clearly see the current price of gold and avoid the opaque price of gold in physical stores, so JD.COM gold is better.

3.JD.COM Gold is a physical gold accumulation product jointly launched by JD Finance and Minsheng Bank, which uses RMB as the transaction settlement currency to provide users with gold investment services. This product is rich in forms, not only limited to traditional gold purchase, but also includes gold investment varieties that cooperate with many financial institutions, such as TD (delayed delivery of gold) varieties of Shanghai Gold Exchange, to meet the needs of different investors.