In fact, there is no problem in selling or eating temporary food. Factory clearance reduces losses and food waste, and consumers also get benefits. "There are many platforms selling temporary food now, and most of them are dead. I don't think they are doing anything to reduce food consumption. " Lei Yong, founder of Good Food Times, said. There is no product that cannot be sold, only the price that cannot be sold.

Thai seaweed, German beer, Italian biscuits, Bulgarian juice ... 100 are connected into a map of the world, and the situation of each product approaching the shelf life is different, ranging from 10 day and a half to eight or nine months, and most of them are sold at a discount of 1% to 50% of the market price. Since 20 19, offline stores that import temporary food have sprung up in Beijing, Shanghai, Hebei and other places, and the franchise model is the most respected.

With the initial fee of 20,000 yuan, the deposit of 20,000 yuan, 2065,438 yuan, and the goods signed in July and August of 2009, 10000 yuan, the preferential terms. Being close to residential areas, schools and business districts is a feature of the location of temporary imported food discount stores. Frequent visitors include students and young white-collar workers, as well as budget-conscious aunts and grandfathers. This is a sinking market in the trend of consumption upgrading in first-tier cities. With the popularity of cross-border e-commerce and the promotion of various online celebrity snacks "Amway stickers",

Imported food is increasingly moving from gift consumption to personal quality consumption, and the market scale and awareness are constantly expanding. Of course, although many food discount stores are dazzling, some "top products" do not often appear in the stores, and some stores even have more domestic food than imported food and are mixed on the shelves. Although the imported temporary food is discounted, the unit price is still high.