Morning Post All Media Group owns Morning Post Network, Focus News, Zhongzao Finance, Zhongzao Sharp Review, Zhongzao Observation and Morning Post Printing. In addition, the China Morning Post All-Media Journalism Research Institute and the China Morning Post All-Media Musicians Association were established.
The concept of mainstream media;
The concept of mainstream media can be defined from a qualitative perspective, such as politics, authority and influence, using advanced media and serious media, or from a quantitative perspective, such as scale, circulation and economic income, using newspapers and powerful media, or from both qualitative and quantitative aspects.
The value system of mainstream media includes four levels: mainstream information, mainstream audience, mainstream market and mainstream brand. Special emphasis on mainstream advertising, independent research from the mainstream market, and expand the connotation of mainstream information into mainstream information.
The prominent characteristics of mainstream media are: reporting mainstream information, having mainstream audience, occupying mainstream market, attracting mainstream advertisements and forming mainstream brand media.