It is very difficult to interview Yin Xidi, which is in sharp contrast with Kan Kan, whose father Yin Mingshan talks about football. "Yin Xidi is not the president of the club now, and he rarely asks about the club. Although within Lifan Group, he is mainly responsible for real estate, futures and Lifan Football Club, but in fact he has long neglected football. Because his interest is not football. " A colleague from Chongqing told reporters, "Anyone familiar with Yin Xidi knows that his least favorite topic is football, but if you talk to him about cars and luxury cars, he will be interested immediately."
A colleague from Chongqing who interviewed Yin Xidi revealed that Yin Xidi is an out-and-out car enthusiast, and his fascination with cars can be described as "crazy". "He doesn't want others to call him Manager Yin, but he wants others to call him Brother Miao." The Chongqing colleague said that "Brother Miao" was a screen name given to himself by Yin Xidi in a car forum, and its popularity among domestic car enthusiasts far exceeded Yin Xidi's real name. Because many car "enthusiasts" released their new car photos through "Wonderful Brother", they only saw some new sports car photos that were not seen at all in China. Yin Xidi once said that he bought more than 30 foreign expensive cars many years ago, and his total expenditure on buying cars was as high as more than 50 million yuan. Therefore, Yin Xidi is a well-deserved leader in the field of automobile collection in China.
However, what really made "Wonderful Brother" famous was a video that was exposed on the Chongqing Airport Expressway not long ago. The protagonist in the video is not a person, but a car. This is not an ordinary car, but the most expensive car in the world-Bugatti Veyron, worth 30 million RMB, is known as the best sports car in China. What exactly is a Bugatti Veyron? Some car enthusiasts made an image metaphor: four wheels are worth a Porsche, and it costs hundreds of RMB to step on the brakes. The owner of this luxury car found out that this person was "the magic brother" Yin Xidi through "human flesh search" on the Internet.
Spending a lot of money is not just for "hobbies"
Our reporter found a friend around Yin Xidi through his peers in Chongqing. Yin Xidi's friend told reporters that Yin Xidi is a car enthusiast. China's first BMW M3 and M6 were purchased from Germany and directly transported by air. It cost more than1000000 just by air. Over the years, whenever a new luxury car appears, he will buy it at the first time and become the owner of many new luxury cars.
Talking about the origin of Bugatti Veyron, this friend from Yin Xidi said that Bugatti Veyron first appeared in front of Chinese people at the Beijing Auto Show. Yin Xidi took a fancy to this world's most expensive and top-class sports car at a glance and decided to spend 30 million yuan to buy it. Because this car is limited in the world, it needs to be ordered to buy this car, and it takes two years to book the car and deliver it. Yin Xidi, who ordered in advance, didn't get the car until August, but it still made him the first person in China to own a Bugatti Veyron and the first luxury car enthusiast in China.
In the interview, the reporter found that Yin Xidi bought a car "crazily" not only to satisfy his hobbies, but also to work better. Yin Xidi, 38, started her business with her father as early as 17 years ago. He started as an ordinary salesman. Yin Xidi, who had a special preference for cars at that time, used the money he saved to buy his first car, Pu Sang. With the development of Lifan Group, cars bought by Yin Xidi are becoming more and more luxurious. When it was exposed that Yin Xidi spent 30 million yuan on luxury cars, the first reaction of many people who didn't know him was "another rich second generation who lost his family". Anyone familiar with Yin Xidi knows that he bought a luxury car not only because of his hobby, but also because of his job.
According to the reporter's understanding, the famous car purchased by Yin Xidi will be parked in the workshop of Zhangjiawan of Lifan Group for a period of time for the collective chief designer to analyze the structure and creativity. Due to the fierce competition in the motorcycle industry, Lifan Group decided to switch to production, and went public in lifan 520 on June 65438+1October 65438+September, 2006, announcing the official transfer from the motorcycle industry to the car industry. In order to analyze the advanced technology of foreign automobile manufacturers, Yin Xidi has repeatedly spent a lot of money to buy new luxury cars, which not only satisfies his love for luxury cars, but also provides the company with the latest technical data. What a kill two birds with one stone!
The "luxury car" is not a decoration and can be repaid.
When talking about Yin Xidi, a Chongqing colleague who interviewed Yin Xidi admitted that he was a very clever businessman. Many people think that his buying a luxury car is a sign of "failure". In fact, "luxury car" is not just a simple luxury in his hands. The Chongqing colleague revealed that Yin Xidi bought more than 30 luxury cars, but he only had seven or eight, and the rest were used to pay the bill. Whenever Yin Xidi owes money to motorcycle owners, he will give his car to those owners at the original price. Of course, these bosses are also car enthusiasts, just because there are no relevant channels and funds, they can't buy the luxury cars they want. A motorcycle owner said, "We like cars, too, but you may not be able to buy some cars if you have money." The funniest episode is that Yin Mingshan's 4.2-displacement Audi A8 was "sold" to his father by Yin Xidi.
Although Yin Xidi in the eyes of outsiders is rich and gives people the feeling of "unattainable", as a car enthusiast, he is very approachable, and his favorite thing to do after work is to communicate with a group of like-minded car enthusiasts online. On the Internet, Yin Xidi, whose online name is "Brother Wonder", often provides a channel for car lovers to buy their favorite cars, and some even buy his used "used cars" from Brother Wonder. An "enthusiast" publicly said at the auto forum: "I really appreciate the help of Brother Miao, otherwise where can I buy my favorite car?" Even the' used car' used by his old man's house is not something we can buy casually! "
Playing football and buying a luxury car are two different things.
In fact, this time, Yin Xidi spent 30 million yuan to buy a luxury car, which caused such a big noise. On the one hand, it is really because Bugatti Veyron is expensive enough, and on the other hand, chongqing lifan Football Club is mired in relegation. Earlier, it was reported that Lifan's investment in the club was almost zero, because Shixian Taibai Group sponsored 6.5438+million, and the Chongqing Municipal Government allocated 6.5438+million, while the club's investment in one year was only over 20 million. No wonder some Chongqing fans said angrily: "The big boss cries poor every day, and the small boss buys luxury cars every day. If Chongqing football wants to recover, it must leave Lifan Group! "
However, people familiar with Yin Xidi don't think so about the statement that "a luxury car exceeds Lifan's investment for one year". "Now the football environment in China is not good, not to say that how much money can solve the problem. If money can really change the status quo of China football, then Lifan's investment in China football for so many years can at least be exchanged for the benign development of the team, but in fact the result is disappointing. " In fact, a survey conducted by a website on whether 30 million yuan should be spent on football or luxury cars shows that most netizens don't agree with Yin Xidi's practice, but they don't think it's a bad idea. Some netizens said: "It is natural to have money to buy a car, and it is not money from corruption. It is normal to buy if you can earn. " Some netizens bluntly said, "In fact, everyone has everyone's lifestyle. Yin Xidi likes cars. Like many rich people who like to collect antiques, this is both an attitude towards life and an emotional catharsis. Football is the choice of Lifan, not Yin Xidi. He can invest 30 million in football, but he also has the right to buy his favorite car. "