As contemporary young people become more and more aware of wealth management, more and more young people want to open stock accounts. However, novices blindly open accounts without any understanding. It is equivalent to taking the wrong first step on the road to wealth management. As the saying goes, "One wrong step will lead to a wrong step," so it is strongly recommended that novices who want to participate in the capital market must understand it first before opening an account! ! !

It is indeed very convenient to open an account in the Internet era. You can open an account while lying on the sofa with the air conditioner blowing on. Therefore, many young people open securities accounts directly on the third-party platform APP, but this kind of "casual" It has also laid a "time bomb" for future investments. The strength of brokers, transaction fees, operating software, etc. are all important reference dimensions when choosing a broker. Next, I will elaborate on them one by one~

1. Choose a large and powerful securities firm

In layman’s terms, the benefits of a large securities firm are that it allows investors to save worry and effort. If you don’t understand the questions, they will give you timely answers to avoid losses, which you can’t think of. He will help you think about and solve your problems and avoid risks. What an investor can do is definitely far less than what a professional investment research service team can do and how professional it can be. Large securities firms can provide investors with strong backing: strong investment research capabilities, diversified business management, professional service personnel, nationwide network coverage, thoughtful gifts during holidays, etc.

According to the "Regulations on the Classification and Supervision of Securities Companies", securities companies are divided into five categories: A, B, C, D, and E. Companies in the three categories A, B, and C are all companies operating normally. The classification of its categories only reflects the relative level of a company's business activities in the industry that are consistent with its risk management capabilities and compliance management levels. Category D and Category E companies respectively represent potential risks that may exceed the company's tolerable range and companies that are required to comply with the law due to the occurrence of major risks. Companies that take risk management measures. Therefore, for the safety of your account and funds, it is recommended to choose Class A securities companies, such as Huatai Securities, Guotai Junan, Guojin Securities, Shenwan Hongyuan, etc.

The following is the classification rating of some securities companies in 2018-2020, for reference only~

There are currently 49 securities companies listed on A-shares. These large securities companies have certain capital costs. The advantage is that they can directly raise funds through A-shares and get lower financing fees. If we need to open margin financing and securities lending in the future, we can get lower financing interest rates from these large securities firms (as far as I know, some securities firms can The interest rate of margin financing and securities lending can reach 5% or below). I will share relevant knowledge about margin trading and securities lending in future articles, so stay tuned~

2. Choose a brokerage with lower commissions, interest rates and other transaction fees

The level of commissions This will create a huge gap in later transaction costs. The current market commission ranges from RMB 12,000 to RMB 25,000 (there is even a threshold of RMB 10,000, including regulatory fees and securities management fees, which is basically the cost price). For example, if you have an account with a commission of 10,000 yuan, and your friend's account has a commission of 2.5 yuan, assuming you both have 1 million yuan, you can save about 30,000 yuan a year if transactions are infrequent; if transactions are frequent, you It is possible to save 100,000 a year. Therefore, a small difference in commission may lead to a huge difference in accumulation. Isn’t it great to save a car a year and get such a huge bargain?

The following is an estimate of the cost savings for each principal under different commission standards when transactions are infrequent. It is for reference only~

In addition, the interest rates of margin financing and securities lending in the current market are also sky-high. Different regions, the standard interest rate for dual financing of all securities companies across the country is 8.35%. If you open an account with an account manager of some securities companies, the interest rate for dual financing can be adjusted to 5%~5.88% (if the assets are in the tens of millions, it can generally be adjusted after negotiation) to 4.8%, but if someone tells you that the double financing interest rate can be adjusted to less than 4.8%, they are basically lying to you! Because the cost of the brokerage is 4.8%, no one will make a loss, right? If the financing rate is lower than 4.8%, you must be vigilant!) For example, your margin financing interest rate is 5%, and your friend's interest rate is 8%. Assuming that you both have 1 million, you can save 30,000 costs a year.

The following is an estimate of the cost savings for each principal under different dual financing interest rate standards, for reference only~

The following is a relatively low cost after comparing more than 100 securities companies. Various interest rates are for reference only~

Margin and securities lending can actually be opened online, but only a very few securities companies can do it.

3. The experience of trading software

Large brokerage firms spend huge amounts of money every year to maintain and upgrade their official trading software, just to give investors a better experience. Then we judge whether an operating software is qualified based on the following three dimensions: transaction speed, timeliness and accuracy of information, and richness of software functions. First let’s talk about transaction speed: transaction speed is the basis of trading! It is the top priority! 0.1 seconds faster is the difference between a transaction and a non-execution. After all, timeliness is what we need when buying and selling stocks.

The second is the timeliness and accuracy of information. Information in the stock market is always updated very quickly. New news is released at any time in various sectors, industries, and companies. Timely and accurate information updates are helpful for investors to seize market hot spots. , and it plays a very important role in judging the future direction! The third is the richness of software functions. Good trading software not only enables fast transactions, but also has many useful functions for investors. For example, many investors are interested in grid trading, which is very popular recently. However, there are still many opinions on the Internet about what grid trading is and how to operate it. But instead of sifting through the complicated investment information on the Internet, it is better to subscribe for free to investment courses on the APPs of major brokers, as shown below

I am just giving a small example, there are many, many software The functions are waiting for everyone to develop, which will be very helpful for everyone to choose the time and point of stock trading!

Finally, I would like to give you a little suggestion. Stock trading is a very professional matter, so for your own benefit, you still need to find a professional and responsible account manager to provide various services.

So how to screen an account manager?

The first is strong professionalism: professional account managers will bring professional information and suggestions to everyone for subsequent investments;

The second is timely communication: in view of the timeliness of stock transactions, Account managers must respond to everyone’s investment-related questions as soon as possible;

The third is to be willing to give up profits: within the scope of authority, be willing to apply for the lowest commission for investors;

The fourth Be responsible: continue to track the stocks held in customer accounts, and when major black swan events occur, notify customers as soon as possible and give relevant suggestions;

The fifth is a long time in the business: a long time in the business It means stability, not leaving the company easily, and being able to provide customers with long-term professional investment services.

The above are my suggestions on how to choose a securities firm when opening an account. I hope you will not blindly enter the market. I also wish all the friends who enter the market smooth investment and make a fortune! ! !