An excellent project plan, first of all, you should have a "thick" degree (thick here is not to write many pages, you will understand after reading the whole content [meditation]), second, you should have characteristics, and finally, the most important thing is that you should have quality. We can learn what a plan should include from platforms such as Baidu and Zhihu, but these are just general templates. What you need to do is to know your products deeply and set a good tone. For example, I once saw a comic plan, and their plan gave me a clear feeling from the cover to the overall binding, which at least made people understand what your product was aimed at and what your style was like at first sight.
Then, when you start writing a business plan, you must pay attention to some basic knowledge:
1. Business plan is the concrete embodiment of entrepreneurs' ideas about their own projects, and should be concise.
The readers of your proposal are mainly investors and internal team members.
3. The plan must be written by yourself, which is more convenient for you to find and solve problems.
4. You don't have to follow some template formats, but you must have your own logic. Express: what to do, why there is a future, why it can be done well, how to do it, and what the result will be.
5. Be sure to use more charts, and the fonts, colors and typesetting should be beautiful.
6. The contents of the plan at different stages are also different:
Seed wheel and angel wheel: mainly express what your product is for.
Round A: It is mainly to prove that your project is valuable and how many users you need.
Round B: At this time, your product has a certain fixed user group, and how much financing is needed to drive the commercialization of this model.
The six requirements mentioned above are the key points that you must pay attention to when writing a plan. As for the specific content of the plan, here, personal suggestions can be divided into seven modules to write.
I. Product introduction and mode
This part of the content plays a leading role in the whole plan. Everything is difficult at the beginning, and a good beginning can attract investors to continue reading.
First, briefly introduce the project. It describes your project. It is best to explain your business model or product function and basic use in one or two sentences, so that investors can clearly know what industry you are in and what you want to do.
Then the introduction is divided into two small modules.
Product introduction of 1. 1
In this part, you need to make a simple description of the company's registration, basic data, ownership structure, financing, project positioning, etc., reflecting the company's highlights in honorary patents, important customers, main achievements and so on.
1.2 business model
Generally speaking, when writing this part of the business model, we need to pay attention to the following four aspects:
What is your core profit model, focusing on assets or neglecting assets, mainly to solve the pain points in the market.
② Where are you in the whole industrial chain and what are your core strengths?
(3) What resources do you have and what resources do you lack? How do you get these resources and how do you make up for them?
(4) In view of the problems you mentioned before, how to solve your competition barriers and reproducibility.
Second, the market analysis
Market analysis is the highlight of your understanding of your products and making your own future development direction. This part of attention must be done by yourself. Because only after you do your own investigation and analysis can you know more clearly what you should do next and what your direction is.
In this module, many entrepreneurs analyze the whole big market environment of their projects. Here, I personally suggest that instead of going to great lengths, it is better to make a more detailed and logical analysis report on the small areas involved in my project. This kind of investigation will also save a lot of time and achieve accuracy.
At the same time, when making market analysis of projects or products, we must not forget to understand the relevant policies of government departments in many aspects in order to better guide development and prediction.
Finally, a warm reminder: the data involved in this part is just as written in the last article. To achieve this in a chart, it is best to add a source and a source to each data.
Third, competitive product analysis
In fact, competitive analysis in many schemes is put together with market analysis. Here, I specifically separated him. Because there is a saying in Sun Tzu's Art of War: Know yourself and know yourself, and you will be invincible. Therefore, only by knowing your opponent can you clearly realize your strengths and weaknesses. Don't say there are too many competing products. You must find out your opponent's shortcomings and your concerns. As Yang Yonghao said at the annual meeting of the Entrepreneurship State, when you finish the project, this field becomes the Red Sea. You should keep exploring in this red sea and find your own blue ocean.
For the division of competing products, it can be divided into direct competitors and potential competitors, and the indicators are analyzed and compared. In this way, we can find our own strengths and weaknesses more clearly, and we can also see our opponents' strengths and weaknesses more clearly, so as to have a clearer idea for formulating the next strategy.
This content must reflect where your product advantages are and how to maintain them; Where are your weaknesses and how to make up for them? What are the advantages of your opponent and how do you catch up? What are his weaknesses and how do you use them?
Four. Financial forecast and valuation
In this part, you must clearly write your capital budget and its detailed use, as well as the corresponding financial model and some quantitative indicators. Don't make logical mistakes, and grasp the break-even point.
For the valuation of the project, we can talk about the funds needed in the next 3- 12 months, and the forecast period does not exceed one year. For any enterprise, it is impossible to predict how the market will develop in the future, not to mention that in accounting, there will be a general budget for the next year every year, so it is enough to make a short-term capital flow forecast.
Verb (abbreviation of verb) strategic deployment in the coming year
Through market analysis and financial forecast, we can basically determine an overall strategic deployment within next year. This part should explain the implementation idea of the project, how to be the key to this market, and what are these specific plans. In view of this future strategic deployment, his feasibility is not high. Also write down how much money you need for this financing and the use of the money after financing.
Why emphasize one year here? The reason is the same as the financial forecast in the previous part. What's more, everyone is in this business. Even if an investor is not good at your field, his friends may not be good at it. Therefore, the shorter the planning time span you make, the more you can ensure that your logic will not make big mistakes.
Risk mechanism of intransitive verbs
In this part, if you don't know how to intervene, you can make a swot summary first, analyze the potential risk problems, and what countermeasures you have for these problems. The main risk problems are: policy risk, moral risk, business risk and exit risk. In view of these risks, countermeasures are given one by one. In particular, the exit mechanism and risk countermeasures of financing are one of the most concerned points for investors.
Seven. Member profile
In this part, it is suggested to focus on each member of the project and what they are mainly responsible for. The team should unite, what are the core personnel, and what are their advantages and characteristics. Equity distribution and investment within the team. How the team is formed. If your team members have a strong background (such as BAT, JD.COM, product manager of 360, development Daniel, etc.). ), you can also write it out, which will also add points!
Basically, the content that a project BP needs to cover is here, and you can make appropriate adjustments according to your own project or product requirements. It is best to use data charts to facilitate intuitive browsing. At the same time, to avoid plagiarism, the founder must write it himself. For the format of BP, it is recommended that the output be in PDF format. When making PPT, you can also write directly according to the seven points mentioned above. It should be noted that PPT must be concise and vivid. After all, PPT is only an auxiliary function in roadshows, and the main test is the speaker's own skill.