Question 1: What are the factors that affect the profitability of enterprises? Enterprises need to be profitable to be valuable. The purpose of starting a business is to make profits and increase profits, which is the most comprehensive goal. Profitability not only reflects the starting point and reduction of the enterprise, but also summarizes the degree of realization of other goals, which is helpful to the realization of other goals. Profit is an important guarantee for investors to obtain investment income. Profitability, as the synthesis of enterprise marketing ability, cash withdrawal ability, cost reduction ability and risk avoidance ability, reflects many indicators of enterprise profitability, which is usually analyzed from the profitability of production and operation business and the profitability of assets. 1. Operating gross profit margin. Operating gross profit margin is the ratio of operating gross profit to operating net income. Its calculation formula is as follows: operating gross margin = operating gross margin/operating net income * 100%. This index mainly reflects the profitability of commodity production and operation that constitutes the main business. After deducting operating costs, the company's production and operating income has a balance, which can be used to offset various operating expenses of the company and calculate operating profit. Gross profit is the basis of the company's profit formation. The higher the gross profit per unit income, the stronger the ability to offset various expenses; On the contrary, the lower the profitability. Generally speaking, compared with peers, the lower the gross profit margin, the higher the cost. 2. Operating profit margin: refers to the ratio of operating profit to total operating income. As an index to assess the profitability of a company, the operating profit margin is often more comprehensive than the operating gross profit margin for the following reasons: First, it is necessary to assess the profitability of not only the main business, but also the subsidiary business; Secondly, the operating profit rate not only reflects the relationship between all income and its directly related costs and expenses, but also deducts the period and included expenditure items from income. Most of the period expenses belong to the fixed expenses necessary to maintain the company's production and operation ability in a certain period, and must be fully offset from the current income. Only after deducting operating costs and all period expenses can the remaining part constitute the company's stable and reliable profitability. 3. Return on assets. Return on total assets is the ratio of total profit and interest expenses to average total assets, which is used to measure a company's ability to make profits from all its assets. Return on total assets = (total profit+interest expense)/average total assets * 100%, which is higher than the bank loan interest rate and social average profit rate in the same period, indicating that the company's total assets have sufficient profitability. 4. Capital profit rate: the ratio of total profit to capital in capital profit rate, capital profit rate = total profit/total capital * 100% This ratio is an indicator to measure the capital profitability of an enterprise. With the increase of capital profit rate, the owner's investment income and national income tax will increase. Use the benchmark capital profit rate as the basic standard to measure the return on capital. The benchmark profit rate should be determined according to relevant conditions, which generally includes two parts: one is equivalent to the market loan interest rate in the same period, which is the lowest return on investment; The second is the risk-cost ratio. If the actual capital profit rate is lower than the benchmark profit rate, it is a danger signal, indicating that the profitability is seriously insufficient. 5. Operating indicators: reflect the relationship between net cash flow and net profit of operating activities. The calculation formula is: operating index = operating cash flow/net profit. This indicator directly reflects the quality of enterprise income, indicating the actual amount of cash received by the enterprise in each yuan of net profit. Generally speaking, the greater the ratio, the higher the quality of corporate profits. If the ratio is less than 1, it means that there is unrealized cash income in the current net profit. In this case, even if the enterprise is profitable, there may be a shortage of cash, which will lead to bankruptcy in serious cases. 6. Cash ratio of main business income. It reflects the ratio of cash from selling goods and providing services to income from main business. Expressed by the formula: cash ratio of main business income = cash received from selling goods and providing services/main business income. This indicator shows how much cash is actually received per yuan of main business income. If the ratio is greater than 1, it means that the enterprise has recovered both the sales and labor costs of the current period and the accounts receivable of the previous period, indicating that the enterprise is in good operating condition and the accounts receivable management is also in place; If the ratio is less than 1, it means that the enterprise cannot recover all the sales and labor expenses in the current period, which is a common situation in enterprises at present. On the one hand, it may be determined by the operating characteristics of the enterprise, on the other hand, it may also be caused by poor management of accounts receivable.

Question 2: What causes the difference in profitability among industries? This question is too vague. There are many possibilities. Market demand, management, competition and so on. . .

Question 3: If the operating efficiency of an enterprise is improved, but its profitability is reduced, what does it mean and what should the enterprise do? The following problems can be explained:

1, the cost has increased. For example, the improvement of efficiency depends on the increase of personnel, so the labor cost will increase. The confusion faced by many enterprises here is that the increase of scale can not improve profits.

To solve this problem, we should start with improving unit efficiency and creating person value, and start with personnel optimization, that is, survival of the fittest. We can also improve the efficiency of organizational work and decision-making

The cost has increased, which is caused by the rising price of raw materials. At this time, we can consider seeking to maximize marginal income and find a way out. In addition, it can also be considered that this profit decline can set a bottom line as a control indicator.

Question 4: What impact does the sharp decline in net profit growth have on the company? The most direct attack is that the company's profitability has recently gone wrong ~ We can analyze the specific reasons by comparing the financial data ~ Is the profit less or the cost higher ~ and so on ~ But this result is a negative impact on the stock price ~ It is worthy of vigilance.

Question 5: The main reason for the decline in profitability of Great Wall Motor 20 15 is the sluggish demand in the passenger car industry in the third quarter and the slowdown in the growth rate of the company's SUV.

Question 6: Profitability The profitability of an enterprise refers to the ability of an enterprise to make profits by using various economic resources. It is the comprehensive embodiment of enterprise's marketing ability, cash acquisition ability, cost reduction ability and risk avoidance ability, and also the concrete embodiment of enterprise's operating results in all aspects. The quality of enterprise management will be shown through profitability. The analysis of enterprise profitability is mainly based on the balance sheet, income statement and profit distribution table, and a set of index system is constructed through the logical relationship between the items in the table, which usually includes net profit rate of sales, profit rate of cost and expense, return on total assets, interest guarantee multiple, etc. And then analyze and evaluate the profitability. Profitability analysis is an important part of enterprise financial statement analysis, and the following issues should be paid attention to in profitability analysis.

First, we can't just look at the profitability of enterprises from the sales situation.

Profitability analysis of enterprise sales activities is the focus of enterprise profitability analysis. In the formation of enterprise profits, operating profit is the main source, and the level of operating profit depends on the growth rate of product sales. The increase or decrease of product sales directly reflects the production and operation status and economic benefits of enterprises. Therefore, many financial analysts tend to pay more attention to the impact of sales on the profitability of enterprises, trying to analyze and evaluate the profitability of enterprises only according to the changes in sales. However, the factors that affect the sales profit of enterprises include product cost, product structure and product quality, and the factors that affect the overall profitability of enterprises include foreign investment and sources of funds, so it is not enough to evaluate the profitability of enterprises only from sales, and sometimes it is impossible to objectively evaluate the profitability of enterprises.

Second, we should pay attention to the impact of tax policies on profitability.

Tax policy refers to the policies and principles of tax distribution activities selected and established by the state to realize the tasks in a certain historical period. It is the main means for the state to carry out macro-control. The formulation and implementation of tax policy is conducive to adjusting the effective allocation of social resources, providing a fair tax environment for enterprises and effectively adjusting the industrial structure. Tax policy has a very important impact on the development of enterprises. Enterprises that meet the national tax policy can enjoy tax incentives and enhance their profitability. Enterprises that do not meet the national tax policy are required to pay high taxes, which is not conducive to the improvement of corporate profitability. Therefore, there is a certain relationship between the national tax policy and the profitability of enterprises, and the evaluation and analysis of the profitability of enterprises cannot be separated from the evaluation of the tax policy environment they face. However, because tax policy belongs to the external factors that affect the development of enterprises, many financial personnel often only pay attention to the internal factors that affect the development of enterprises, and often ignore the impact of tax policy on the profitability of enterprises.

Third, pay attention to the influence of profit structure on the profitability of enterprises.

Corporate profits are mainly composed of main business profits, investment income and non-recurring project income. Generally speaking, the main business profit and investment income account for a large proportion of the company's profits, especially the main business profit is the basis for the formation of enterprise profits. Non-recurring projects also contribute to corporate profits, but they should not account for a large proportion in the overall profits of enterprises. When analyzing the profitability of enterprises, many financial analysts often only pay attention to the analysis of the total profit of enterprises, but ignore the analysis of the profit composition of enterprises and the influence of profit structure on the profitability of enterprises. In fact, sometimes the total profit of an enterprise is very large. If the profitability of the enterprise is good from the total amount, but if the profit of the enterprise mainly comes from some non-recurring projects or is not created by the main business activities of the enterprise, then such a profit structure often has great risks and cannot reflect the real profitability of the enterprise.

Fourth, pay attention to the influence of capital structure on the profitability of enterprises.

Capital structure is one of the important factors affecting the profitability of enterprises, and the degree of debt management of enterprises directly affects the profitability of enterprises. When the return on assets of an enterprise is higher than the loan interest rate of an enterprise, enterprise debt management can improve the profitability of the enterprise, otherwise enterprise debt management will reduce the profitability of the enterprise. Some enterprises only pay attention to increasing capital investment and expanding the scale of enterprise investment, while ignoring whether the capital structure is reasonable, which may hinder the growth of enterprise profits. In the process of analyzing the profitability of enterprises, many financial personnel also ignore the influence of capital structure changes on the profitability of enterprises, and only pay attention to the independent analysis of borrowed capital or self-owned capital of enterprises, without comprehensively considering whether the structure between them is reasonable, so they cannot correctly analyze the profitability of enterprises.

Verb (abbreviation of verb) pays attention to the influence of asset operation efficiency on enterprise profitability. & gt

Question 7: The enterprise has strong solvency and operational ability, but the reason for poor profitability is 50 points. Where did you get the money to pay off your debts? Strong operational ability means good sales. Why is the profit poor when the sales volume is good? It seems to be a matter of cost.

Question 8: What is the reason for the decline in return on total assets? When analyzing the profitability of a company, the return on total assets is another very useful ratio. It is another indicator to measure the profitability of enterprises. When evaluating the realization of corporate profit targets, investors tend to pay attention to the realization effect of rewards related to the invested assets, and often combine earnings per share (EPS) and return on net assets (ROE) to make judgments. In fact, ROA is a more effective indicator. The level of return on total assets reflects the company's competitive strength and development ability, and it is also an important basis to decide whether the company should borrow money to operate.

The main reasons for the decline in return on total assets are:

1. The price of the product has dropped. 2. The raw material fuel has gone up, but the product price has not gone up at the same time. 3. The production efficiency is reduced or the operation is insufficient. 4. Management expenses, financial expenses, etc. Rise, etc.

Question 9: What are the factors that affect the profitability of enterprises? Profitability is the company's ability to make profits. Generally speaking, the company's profitability refers to the normal operating conditions. Abnormal operating conditions will also bring profits or losses to the company, but this is only an individual case under special circumstances and cannot explain the company's ability. Therefore, when analyzing the profitability of a company, securities analysts should exclude the following factors: abnormal items such as securities trading, business items that have been or will be stopped, special items such as major accidents or legal changes, and cumulative effects brought about by changes in accounting standards and financial systems.

There are many indicators that reflect a company's profitability. Commonly used indicators include net profit rate of sales, gross profit rate of sales, net profit rate of assets and return on net assets.

Question 10: What are the possible reasons behind the sharp drop in operating profit and net profit? Long-term assets are converted into expenses through depreciation. Think about it. If the proportion of long-term assets in total assets will decrease slightly year by year, it shows that the transformation ability of long-term assets of enterprises has maintained steady growth, the profitability of the company will naturally increase steadily, and the safety will certainly increase.