What are the resources that can be integrated for enterprise profit? Capital? The value of an enterprise is capital. ? Capital operation? What is this? What an enterprise does is capital operation, that is, all tangible or intangible fixed assets owned by an enterprise can achieve maximum value-added through flow and optimized operation.
It is not enough for an enterprise to make profits only by money. Taking money to make money with other people's money is superior, and being able to integrate various market resources to make money is superman. Money is not capital, but it is capital that can make profits for enterprises.
China's high economic growth has ended, making money is getting harder and harder. For example, in the steel industry, the profit has exploded after more than ten years. Demographic dividend and land dividend no longer exist. Institutional dividend and capital dividend have become the new cornerstones of future growth, and capital operation is an important basis for grasping future opportunities.
Capital operation is a capital-oriented enterprise operation mechanism; Management based on value form; Open management; Pay attention to the liquidity of capital; It is an operation of structural optimization; It is people-oriented management; Avoiding operational risks through capital integration; Pay attention to the control and use of capital, not possession. Capital operation should make resource allocation enter a higher level; It should have the amplification effect of wealth and promote the innovation of enterprise management thought; Give birth to international enterprises; Give full play to the role of human resources.
Characteristics of capital operation:
1, liquidity.
2. Speaking of expectations, the future is more valuable than the present. Capital likes expectations, and the industry has good expectations. Look for what is missing.
The main contents of enterprise capital operation: financial capital operation, property capital operation and intangible assets operation.
The object of financial capital operation: securities (bonds, stocks) and other derivatives (futures, options), and the operation mode: trading of stocks, bonds, futures and options. The object of property capital operation: the right to possess, use, benefit and dispose of enterprise property; Operation mode: property right acquisition; Realize the transformation of property right form, so that assets can be transformed between physical form and monetary form.
Objects of intangible capital operation: patent right, non-patented technology, trademark, copyright, goodwill, etc. Operation mode: combine with tangible capital to realize tangible capital appreciation.
The value of an enterprise does not depend on the value of assets (equipment, personnel, technology, products, etc.). ) but in the value of capital (management ability, industry prospects, market channels, business models, strategic planning, etc.). Sometimes what you can't see is more important than what you can see. Only by fully understanding the value of your own enterprise can you integrate more and better resources. The value of an enterprise depends on the industry prospect, not the existing account value. The real value of an enterprise is not the asset value, but the capital value (industry position, prospect expectation, channel, etc.). All are corporate values).
In the era of big data, enterprises must do everything through big data analysis, and the market will do whatever it wants. Corporate losses are not terrible, and capital flows are terrible. Enterprise strategy should keep up with market changes and policy changes. An industry and a model cannot last a lifetime (except education and medical care). Innovation is very important, and the business model is constantly upgrading. For example, chain stores have replaced department stores; The mobile phone replaced the BB machine; Capital ability replaces asset ability and so on.
Venture capital is a kind of private equity investment that takes high risks and pursues high returns. It integrates resources in the form of limited partnership, engages in venture capital and does not become a major shareholder. Ways for venture capitalists to avoid risks: industry analysis, due diligence, interviews, etc. Venture capital must have a sense of advance: find opportunities that others have not found; Have reverse thinking: avoid the risks that others may fall into.
Enterprise financing mode:
1. Indirect financing: bank credit financing, enterprise trust financing, industrial investment fund and enterprise investment financing, enterprise bond financing, enterprise pawn financing, SME credit guarantee and SME financing.
2. Direct financing: introducing new shareholders (strategic investors and financial investors); The original shareholders increased their capital and shares; Stock market financing (IPO financing; IPO financing: directional issuance or market issuance: allotment financing);
How to attract venture capital;
Distinguish different types of venture capital companies, weigh the ways of venture capital, be familiar with the workflow of venture capital companies, and choose a venture capital company that is more suitable for you. The way to get investment lies in investment. Venture capitalists care about the company's financial information, high-quality management team is an important factor to attract venture capital, brokers are important partners (accountants, investment bankers) to achieve successful financing, and business plans are an important bargaining chip to attract venture capital. Enterprise development strategy should have two main points: production management strategy and capital management strategy, both of which are indispensable. Under the market economy system, enterprises without capital operation strategy are not modern enterprises. The secret of rapid growth of enterprises lies in capital operation. Only by relying on the production and operation of enterprises can enterprises develop at a regular speed. If capital operation, industrial capital and financial capital are combined, enterprise assets can grow geometrically.
Details determine success or failure. Four steps of company strategy? Confirm crisis, check advantages, optimize strategy and innovate management. The key points that enterprises need to pay attention to: profitability, market share and anti-risk ability.
Enterprises are products, which generate huge economic benefits through trading in the capital market. Can you use it? Capital operation? Only entrepreneurs can seize the opportunity, and there is no price that cannot be achieved to be invincible. The price is determined according to the market demand, and keeping up with the market is the premise of making money.
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