Real Madrid hooked up with Cristiano Ronaldo as early as the 2008 European Cup, when Cristiano Ronaldo almost came to Real Madrid. At that time, the chairman of Real Madrid was Calderon. Although Ronaldo came to Real Madrid in the second year because of Ferguson's dissuasion, Calderon definitely brought this baby to Real Madrid. Florentino is Calderon's successor, and they are political enemies. Galeries Lafayette will naturally not regard Cristiano Ronaldo as one of their own. In addition, as long as Cristiano Ronaldo has performed well in Real Madrid in recent years, Calderon must have publicized in the media how he signed Cristiano Ronaldo for Real Madrid (the implication is that you enjoy success in florentino, and I plant trees for you to enjoy the cool), then florentino will definitely not have a sense of identity with Cristiano Ronaldo.
In fact, we don't need to criticize florentino's ruthlessness too much, because his relationship with Real Madrid and Cristiano Ronaldo is actually very simple. Real Madrid is the incumbent of florentino, and Cristiano Ronaldo is the child of florentino's predecessor (Calderon). If you were the stepfather of your child, would you treat him as your own child? I don't think everyone is a saint, and many times it is impossible to be so kind. In fact, florentino is said to be ruthless, but his own people are not. Zidane, Benzema and Bell were all signed by him, but Galeries Lafayette always took care of them. Zidane can go all the way to the position of Real Madrid coach, Benzema's performance will not say anything, and he can even influence the coach's deployment of Bell. Selfish or eccentric, this is human nature.
Having said that, I believe everyone can understand why florentino does not regard Cristiano Ronaldo as one of his own and strongly supports Bell. However, this is not enough for florentino to "kill" Cristiano Ronaldo. After all, it is Real Madrid that benefits from the brilliant performance of Cristiano Ronaldo. As the president of Real Madrid, he always has a bright face. If you really didn't want Cristiano Ronaldo, you wouldn't renew his contract 16 years. What really makes florentino dissatisfied with Cristiano Ronaldo is his attitude. Cristiano Ronaldo's performance in Real Madrid is not enough, and the team has repeatedly asked florentino for a raise. 13, florentino even said to Ronaldo in the company: "If you sell again, buy Messi!" It can be seen that florentino is annoyed with Cristiano Ronaldo. In all fairness, Ronaldo really deserves the same salary as Messi, and it is understandable for players to fight for their own interests. But he didn't know florentino and misjudged his position in Real Madrid.
Florentino has always been a businessman, such as Figo, Zidane, Cristiano Ronaldo and Bell. Their transfer is not easy, but in florentino's hands, he can do things that others can't finish. Rabbits bite when they are in a hurry, not to mention a strongman like florentino. It's hard to get a compromise from a strong florentino, even if you are Cristiano Ronaldo. In addition, Ronaldo thinks that he treats Real Madrid just like Messi treats Barcelona, so he is confident to demand the same treatment. But in essence, their environment is still different.
Now Barcelona is in a period of recession or reconstruction, and those meritorious veterans of Meng San come and go. New recruits or youth training are either unable to adapt, or their abilities are average, or Artur and Dembele are gifted but the upper limit is unknown. In other words, Messi is the pillar of Barcelona. Messi is not only the meaning of the leader on the field, but also the soul of Barcelona. At least at present, Barcelona's competitiveness depends largely on Messi, so Barcelona must keep Messi at all costs and meet Messi's requirements. In addition, Messi grew up in Barcelona's youth training, and Barcelona fans have deep feelings for him, so it is difficult to compare with "outsider" Cristiano Ronaldo.
Although Cristiano Ronaldo has made great contributions to Real Madrid, there has never been a shortage of good players in all positions in Real Madrid (look at how many players are in the best lineup of Real Madrid in recent years), which means that Cristiano Ronaldo will go to Real Madrid to change his style of play at most, but the whole system will not collapse. On the front line, asensio, Bell and Benzema scored worse than Cristiano Ronaldo, but on the whole, they are all top strength. Even if Real Madrid really lost everything this season, with the wealth and prestige accumulated by many champions in recent years, Real Madrid is still confident to buy stars like Mbappé and Neymar. I think florentino just felt that he couldn't afford to lose, so he chose not to compromise when Cristiano Ronaldo "raised his salary" again.
In addition, if Cristiano Ronaldo does not leave Real Madrid, he will not only have no money to buy a younger striker like Mbappé (the transfer fee is to be paid, the key is salary), but also younger players like Chambers and asensio. For the long-term development, florentino should be open to Cristiano Ronaldo's departure. Another point must be considered, that is, although Cristiano Ronaldo is still useful at critical moments, his strength at the end of the season in recent years is based on Zidane's great rotation. And in recent years, Cristiano Ronaldo has always been entangled for a while at the beginning of the season. All this indicates that even a self-disciplined person like Cristiano Ronaldo will face the test of time. For real Madrid's future fighting capacity, florentino will naturally make a trade-off.