1, security. Gold is easy to store and keep, and is not easily affected by changes in the external environment. It is an ideal investment target. 2. Easy to implement. Gold is a well-known "hard currency" and an investment tool widely recognized by all countries. Naturally, buyers are indispensable. In terms of liquidity, there is no doubt about the liquidity of gold. 3. invest. Gold has the function of maintaining and increasing value in most of the time, especially in the stage of serious inflation and low price of gold. 4, buy all kinds of beams. There are many channels to sell gold, which can be bought in big shopping malls, bank outlets and gold jewelry trading markets. As long as investors choose the right kind of gold investment, they will succeed. 5. The price is transparent. The change of domestic gold price is in line with the international gold price, which is a 24-hour rolling gold price, so it is almost impossible to manipulate the gold price. When investors buy and sell physical gold, they can refer to the gold price of the domestic Shanghai Gold Futures Exchange and the international public quotation. 6. Good prospects for appreciation. No matter whether the economic development is good or bad, there will always be inflation and currency depreciation, and the value-preserving function of gold will be reflected.