Desire is actually a life goal and an ideal. The difference between the desire of entrepreneurs and the desire of ordinary people is that their desires often go beyond reality, and they often need to break their current foothold and break the cage before they can be realized. Therefore, the desire of entrepreneurs is often accompanied by action and sacrifice. This is not what ordinary people can do. Because you want it, but you can't get your status, status and wealth now, so you have to start a business, change your status, improve your status and accumulate wealth through entrepreneurship, which constitutes the trilogy of many entrepreneurs' lives. Because they are eager, but unwilling to start a business, they act and succeed, which is the common path that most self-made entrepreneurs have taken. Perhaps we can paraphrase a great man's words: "Desire is the greatest motivation for starting a business. If there is no desire, how can we talk about creation? 2. Incredible endurance. On the way to starting a business, what kind of price, what kind of effort, how much oppression, pain and even humiliation others can't bear, this kind of mood is only clear to those who have started a business! How many people are willing to pay the same price as them. For ordinary people, patience is a virtue, but for entrepreneurs, patience is a necessary character. 3. Broaden the horizons of entrepreneurs, only they are truly well informed. Extensive knowledge and broad vision can effectively narrow the distance between yourself and success and make entrepreneurial activities less detours. Several common sources of entrepreneurial ideas of many successful entrepreneurs. First, occupation. As the saying goes, if you are unfamiliar, you will go to the sea from your original occupation, and you are very familiar with the operating rules, technology and management of the industry, as well as the head and market. This kind of entrepreneurial activity has a great chance of success. This is the most common source of entrepreneurial ideas. The second is reading, including books, newspapers and magazines. Wang Chuanfu, the boss of BYD, was inspired by an international battery industry dynamic, something similar to a briefing. 1993 One day, Wang Chuanfu saw in an international battery industry that Japan announced that it would no longer produce nickel-cadmium batteries in China. Wang Chuanfu immediately realized that this would lead to the international transfer of nickel-cadmium battery production base, and the opportunity to start his own business came. Sure enough, in the following years, Wang Chuanfu took advantage of the market gap left by the withdrawal of Japanese companies. Many people equate reading with leisure. For entrepreneurs, reading is a job and a part of it, so we must have such awareness. Third, travel. As the saying goes, "Read thousands of books and take Wan Li Road". Walking around is a good way to broaden your horizons. What does vision mean? If you are an entrepreneur, a broad vision means that you can not only have a better start than others at the beginning of your business, but sometimes even save you and your business. The role of vision is not only manifested at the beginning of entrepreneurs' entrepreneurship, but also throughout the entire entrepreneurial process of entrepreneurs. " How broad an entrepreneur's vision is, how big his career will be. "Fourth, make friends. Many entrepreneurs' initial entrepreneurial ideas (ideas) are inspired by friends, or simply put forward by friends. Therefore, after starting a successful business, these people will keep in touch with their former friends more actively, make more friends and constantly explore their own social circle. Brainstorm with friends, and you will be able to keep coming up with new ideas and creativity. The source of four entrepreneurial ideas is four effective ways to broaden your horizons. When you are free, you must walk more, chat with friends, read more books, observe more and think more. "Opportunities only favor prepared minds", and the best preparation is to "broaden your horizons".

4. Be good at grasping trends and understanding human feelings is the trend. Anyone who has done futures knows that the key to making money is to do the right direction, and this direction is potential. For example, if the general trend is empty, you will do more; Or the general trend is bullish, if you are short, whoever does not lose will lose! On the other hand, even if you don't want to make money, it's hard for you to make money. Potential is divided into general trend, medium trend and small trend. Entrepreneurs must conform to the situation and study policies. This is the general trend. Many entrepreneurs think that policy research is "false, big, empty and empty" and meaningless. That's not true. For an entrepreneur, as big as the change of the country, as small as the stay or absence of a small township official, it will have an impact on himself. In terms of policy, what the state encourages and restricts has a great bearing on the success or failure of starting a business. Doing the right direction and working hard along the level encouraged by the state may get twice the result with half the effort; Do the opposite direction, such as a certain industry, a certain type of enterprise, and the state is preparing to restrict and eliminate it from the policy level. If you rush in at this time, you will definitely be beaten. Go with the flow, you can go with the flow. Observing the government and studying policies is to understand the general trend. Medium potential refers to market opportunities. What is popular in the market now, what people like and don't like now, may indicate the direction of your entrepreneurship. If he hadn't caught up with the nationwide English craze and gone abroad, no matter how much effort, tears and sweat he made, he wouldn't have achieved today. Small potential is an individual's ability, character and specialty. When choosing a startup project, entrepreneurs must look for projects that suit their abilities, interests and strengths, so that you can make lasting and focused investments. Entrepreneurship is an activity that tortures people, and entrepreneurs should be psychologically prepared for hardship. An entrepreneur should understand human feelings and things. As the old saying goes, "everything is learned when things are clear, and human cultivation is an article." The primary purpose of starting a business is to make money reasonably and legally, not to transform society. Transforming society means that you still need that kind of interest after you are developed. Entrepreneurship is not angry with anyone. You have to do whatever you want, and you have to make the other person feel that you are like this, so you will feel comfortable. You are setting yourself up. Entrepreneurship is an activity to survive in the cracks, especially in the period of social transformation, and various systems and legal environments are not very sound. Only by adapting to the society first can entrepreneurs avoid problems in personnel joints. In contrast, many foreign-funded enterprises that used to be awesome think that local talents can't do this and that, and only foreign monks can study hard. Now everyone realizes the importance of talent localization. Why should talents be localized? Because local talents are more familiar with local conditions and can do things according to "local rules", that is to say, they can do as the Romans do. Entrepreneurs must clearly understand the situation, not only in politics and business, but also in the world. This should be the basic quality of an entrepreneur. 5. A keen sense of business, that is, the sensitivity of business-sensitive entrepreneurs, the sensitivity to external changes, especially the rapid response to business opportunities. Pan Shiyi is now a mall star. Pan Shiyi has reason to be popular. Who can hear the business opportunity of 800 million yuan from other people's words, and it is a sentence across the table, a sentence from several unrelated people? From 65438 to 0992, Pan Shiyi was also the manager of finance department in Hainan Wantong Group. Wantong Group was founded by Feng Lun, Wang Gongquan and others in 199 1 year. And Wang Gongquan both work in the Nande Group, and they are both consultants of Mou, the richest man in China. In the first two years of Vantone's establishment, speculation in Hainan did not make any money. 1992 With the bursting of Hainan's property market bubble, Feng Lun and others decided to move Wantong to Beijing and send Pan Shiyi as a striker. Some people's business awareness is innate, such as Hu Xueyan, and more people's business awareness is cultivated by the day after tomorrow. If you want to be a businessman, you should train your business sense like a hound. Good business sense is the best guarantee for entrepreneurs' success.

6. Expand contacts. Entrepreneurship is not a "passive water" but a "tree without roots". Everyone should have the conditions to rely on when starting a business, that is, the resources they have. The quality of an entrepreneur depends on his ability to establish and expand resources. Entrepreneur resources can be divided into external resources and internal resources. Internal resources are mainly entrepreneurs' personal ability, means of production, knowledge and skills, family resources and so on. For entrepreneurs, it is undoubtedly very important to have a good internal resource. But the creation of external resources. It is also indispensable. One of the most important points is the entrepreneurial spirit of human resources, that is, the ability of entrepreneurs to establish their interpersonal or social networks. If an entrepreneur can't establish his most extensive interpersonal network in the shortest time, his business will be very difficult. Even if he can achieve some success by relying on leading technology or his own quality, such as diligence or careful calculation, we can assert that his career will not be great. The second is professional resources. For entrepreneurs, the most obvious effect is to promote professional resources. The so-called professional resources are all kinds of resources established by entrepreneurs when they work for others before starting a business, mainly including project resources and interpersonal resources. Making full use of professional resources and starting a business from professional resources conforms to the dogma of "unfamiliarity" in entrepreneurial activities. Especially in China, where the law of "avoiding competition" has not been universally recognized and implemented as in the United States or European countries, choosing professional resources has become a shortcut and magic weapon for many people to start their own businesses. Song Zhenghai, a former middle school math teacher and the founder of "Good Boy", got the first order for a stroller through a student's parents, and he didn't know there was such a profitable thing as a stroller in the world. At the same time, Song Zhenghai's first fund for making baby carriages was obtained through a student's parents who served as a director in a bank. Without the help of students' parents, Song Zhenghai could have accomplished nothing. Feng Lun and Wang Gongquan of Vantone used to be colleagues. They work together in Nande. Later, they left Nande and joined hands with Hainan to cultivate land, which made them prosperous now. The third is friend resources. Friends should be a general term. Classmates are friends and comrades-in-arms are friends. Villagers are friends, so are colleagues. An entrepreneur, with many friends and many religions, should make friends and get on well with them, just like eighteen weapons, which will be used in time. Friends, like capital, are the more the better for entrepreneurs. "Depend on your parents at home and your friends when you go out" and "One more friend and one more road" are all wise sayings. If an entrepreneur can't make friends and has few friends, he will definitely die. Interpersonal communication ability should be listed as the first quality of entrepreneurs. 7. Strategic shopping malls are like battlefields. A brave and foolhardy person will become someone else's dish sooner or later. Entrepreneurship is both a physical activity and a mental activity. The ingenuity of entrepreneurs will largely determine the success or failure of their entrepreneurship. Especially in the current situation of increasingly homogeneous products, limited market and fierce competition, entrepreneurs should not only be upright, but also have amazing ability. For entrepreneurs, there is no distinction between great wisdom and small wisdom. Being able to do things well and make money is good wisdom. Few white-collar workers in Beijing have never eaten Lihua fast food. Bicycle delivery teams painted with Lihua fast food signs can often be seen in the streets and alleys of Beijing. Lihua fast food was founded by a man named Jiang Jianping. It started in Changzhou, Jiangsu. At first, it was just a small workshop in Lihua New Village, Changzhou. Under the careful care of Jiang Jianping, it quickly developed into the first fast food company in Changzhou. A few years ago, when Jiang Jianping decided to enter Beijing, the fast food market in Beijing was almost saturated. Jiang Jianping took a slant, starting from contracting the canteen of the Institute of Electronics, Chinese Academy of Sciences, making staff meals and fast food, so that the investment was small and the effect was quick; By extension, a single spark can start a prairie fire, such as quickly introducing Lihua fast food to Beijing. If Jiang Jianping had come to Beijing, he would have rented a facade, recruited an employee and started from scratch. I'm afraid Lihua fast food wouldn't be here today. Strategy or wisdom runs through every entrepreneurial action of entrepreneurs. Strategy is actually a way of thinking, a way to deal with and solve problems. For entrepreneurs, there is no hierarchy of wisdom. There is no distinction between good and bad, only the problem of good use and bad use. The wisdom of entrepreneurs: not sticking to one pattern, winning by surprise. As an entrepreneur, is your thinking conservative? 8. Courage to start a business is an adventure in itself. Be bold, dare to gamble, and dare to lose if you want to win. Entrepreneurship is the activity that needs strong psychological endurance most. Many entrepreneurs have had a "thrilling jump" experience on the road to starting a business. This jump succeeded, becoming famous overnight and soaring during the day; If you can't jump, you'll have to be a phoenix. At that time, Zhou Feng took people to do Mei Ting, a 5 million project, which took more than two years and cost 4.4 million. Seeing that the money was gone, the partner lost confidence and asked Zhou Feng to sell the project. Zhou Feng said, such a good project can't be sold, it must be sold at a good price. The partner said, how can such a project sell so much money? You'd better buy it yourself. Zhou Feng spent 50,000 yuan to buy this project. It turns out that everyone started a company together. As a price, Zhou Feng gave up all his interests in this partnership company, and it is said that the loss amounted to tens of millions of yuan. Zhou Feng, who went it alone, took 23 employees, mortgaged the house and collected 3 million yuan with several friends. He deposited 50,000 yuan in his account, and he calculated that he could advertise in Beijing for two months. From 1 October (1 1) to the end of February (1), he told the employees that this time, if it is done, we will succeed. If it is not, you can divide the 50,000 yuan. This 50,000 yuan is your severance payment, and I don't owe you any salary. That's it for us! These words moved his employees to tears. At that time, everyone was brave and worked hard. As a result, Mei Ting succeeded. Zhou Feng became a billionaire, and many of his employees became multimillionaires and millionaires. Now many university professors and market experts have analyzed that there are many reasons for the success of Zhou Feng and Mei Ting. Actually, it's not that complicated. To put it bluntly, it is a suitable product, plus a leader who dares to gamble naturally, plus some suitable marketing methods, which led to such a successful case. Entrepreneurship requires courage and adventure. Adventure is an important part of entrepreneurship, but entrepreneurship is not gambling after all. The adventure and enterprising of entrepreneurs are completely different. What is adventure and recklessness? Adventure is such a thing that you may get it through hard work, and it is worth getting. Otherwise, you are just reckless and not worth dying for. Entrepreneurs must distinguish between adventure and enterprising, between courage and ignorance. Ignorant rashness will only make things worse, and your behavior will become meaningless. 9. The desire to share with others As an entrepreneur, you must know how to share with others. An entrepreneur who doesn't know how to share with others can't make his career bigger. Only when the boss is willing to pay and share with employees, employees' needs for survival, safety and respect will be met from the boss. Employees are grateful, but also because they are afraid of losing everything they have gained in front of them, which will produce "self-realization needs." Through self-realization, they will do more things for the boss, earn more money, make greater contributions and repay the boss. This constitutes a positive cycle and a virtuous cycle of an enterprise. This should be an appropriate explanation of Maslow's theory at the enterprise level. People who do business will settle accounts, but some people are big accounts and some people are small accounts. Business rules: people who calculate big accounts do big business and become big businessmen; People who count small accounts can always do small business and be small business people. Sharing is not limited to enterprises or teams. For entrepreneurs, sharing with the outside world is sometimes equally important. In the development history of Nan Cunhui, there have been four large-scale equity diversions, from holding 100% at first to holding only 28% equity of Zhengtai later. Every time Nan Cunhui dilutes his own equity and takes it out and diverts it into other people's pockets, it is accompanied by the rapid growth of the enterprise. However, Nan Cunhui felt that he did not suffer, because the cake was bigger and the relative income was less, but the absolute income was greatly improved. Sharing is not generous, but it is wise for entrepreneurs. 10, self-reflection The ability of self-reflection is actually a kind of learning ability. Since entrepreneurship is a process of continuous exploration, entrepreneurs will inevitably make mistakes in this process. Introspection is the premise of understanding and correcting mistakes. For entrepreneurs, the process of reflection is the process of learning. The ability and spirit of self-reflection determines whether entrepreneurs can recognize their mistakes, correct them and keep learning new things. Successful entrepreneurs have one thing in common, that is, they are very good at learning and are very brave in self-reflection. As an entrepreneur, it is common to encounter setbacks and low tides. At this time, the ability and spirit of self-reflection can help you tide over the difficulties. Ceng Zi said, "I save myself three times a day". For entrepreneurs, the problem is not to save themselves three times a day or four times a day, but to always be alert and reflect on themselves. Only in this way can we stay awake at all times. What entrepreneurs need is comprehensive quality, and every quality is very important and cannot be neglected. Any lack of quality will inevitably affect the future career development. Some qualities are innate, but most of them can be improved through acquired efforts. If you can cultivate your own quality from now on, your entrepreneurial success is just around the corner. How much money do you have to start a business?