If you sell counters on a physical trading platform like Huaqiang North and pay the store rent and management fee normally, the store will grow bigger and bigger. Is it possible that one day, the management of Huaqiang North's store suddenly came over and closed your store? Then after the seizure, I will add charges and criticize your various violations! Obviously, this is almost impossible. However, on the internet virtual trading platform, Amazon recently implemented a large-scale title-blocking action for sellers. In the traditional physical platform, we still have the opportunity to argue, while in the virtual trading platform like Amazon, our sellers have almost no tears!
In the face of Amazon's ban on hundreds of best-selling stores in China, we in China have always been well-intentioned "self-examination". Hugo, who often communicates with Amazon sellers, analyzed the main reasons for the top ten titles:
1. Fake goods (22%)
2. Infringement of intellectual property rights (20%)
3. Account association (18%)
4. Price fraud (16%)
5. Second-hand goods are sold as new products (7%)
6. New account verification (5%)
7. Inaccurate product description (4%)
8. Delayed delivery (4%)
9. Review manipulation (2%)
10.ASIN abuse (2%)
Are these reasons reasonable? Of course it makes sense, but on second thought, all this can be summed up in one sentence: it's all the fault of the male and female servants!
Isn't there something wrong with Amazon? Can Amazon do whatever it wants, and should the heavy loss of hundreds of millions of dollars by big sellers end with the word "deserved it"?
Is there a rational voice in English online public opinion when most China online public opinion denounces big sellers for "deserved it"? Even denouncing the voice of Amazon platform?
In view of the topic of "Amazon account suspended", it is not difficult to find the following article on the first page of search results after a simple search on Google.
-According to the quotation-
/page/202 107/ 1229 155 . shtml
Source/economy
Amazon bans top sellers in China from issuing warnings.
On March 3, 2020, Kloc-0, an independent contractor picked up Amazon.com's main shopping bag outside the Whole Foods Supermarket in Washington, DC, USA. Photo: VCG
According to industry analysts, Amazon, an American e-commerce platform, has been cracking down on China companies, including some big-name companies, for several months, which has warned China e-commerce enterprises that they not only need to abide by the rules, but also need to speed up the development of the world-leading cross-border electronic commerce platform.
Since June, the American company has banned several top China merchants from making so-called paid comments on its platform. This list includes some big names whose sales on the platform exceed 1 billion dollars.
Amazon, an American e-commerce platform, has severely cracked down on China companies, including some big names, for several months, warning e-commerce enterprises in China not only to abide by the rules, but also to speed up. Industry analysts said, accelerate the development of the world's leading cross-border electronic commerce platform.
Since June, the American company has banned several top China merchants from its platform on suspicion that they paid for comments. This list includes some big names whose sales on the platform exceed $654.38 billion.
-Quotation only-
What do you think of the comments of the above two English websites about the blocked sellers in China? I think there are at least two points:
First, this is the specific directional action of domestic big sellers! Not a simple business rule behavior. Those so-called "illegal acts" are by no means recent, but they are concentrated together and carry out large-scale titles for sellers in China. This is not simply explained by the word "illegal".
Second, even foreigners are reminding China people to step up the construction of their own international online trading platform. Even a big seller whose annual sales have reached the level of one billion dollars may be forcibly expelled from the Amazon platform in an instant.
Now we can understand the extremely strong position of online virtual trading platform relative to all kinds of sellers. The Amazon platform has formulated a set of rules to monitor every transaction of every seller at any time by using its powerful cloud service. The rules of the platform have always been there. The powerful cloud server of the platform can monitor the behavior of buyers and sellers at any time, and can use its information advantage to deal a fatal blow to sellers at any time!
As a seller on the platform, he has almost no extra right to speak except to abide by his rules! And this "obeying the rules" also means a corresponding increase in sales costs. Who will finally accept the increase in costs? The wool is on the sheep, but in the end, don't consumers have to pay the bill?
In the context of increasingly fierce competition between China and the United States, Amazon's measures to ban big sellers in China have undoubtedly dealt a heavy blow to many major manufacturers and businesses in China's supply chain! Amazon platform this is really "from the standpoint of strength" that makes our manufacturers miserable! However, no attack will be unilateral. Does the United States think that its inflationary pressure is not big enough? Sellers in China were suppressed, which led to the decrease of good quality and cheap goods from China in the American market. What will this price be like?
Market competition is not easy, but do it and cherish it!