The hook is Nike series, and the Nike letters on the hook are Nike360 series.

2. Different emphases:

Nike specializes in sports series clothing and Nike specializes in fashion series clothing.

3. Different locations:

Nike360 is a fashionable young man, aged between 15 and 27. Nike 360 provides lifestyle sportswear for fashionable men and women. It combines the latest technology and comfort, and it is also a combination of functionality and fashion. The positioning of Nike series is more extensive.

Extended data:

Usually divided into sports and life. Life is Nike NSW, which means "life series" when translated into Chinese. This is what we usually call "360". If Adidas is used, the relationship between Nike and Nike 360 is roughly the same as that between Adi and Adi.

Nike's fashion life field is his life series: Nike 360 degrees. Adhering to the concepts of "bringing sports into life" and "bringing life into sports", Nike appointed UCAL as its exclusive agent in China in 2002, and began to explore the huge potential consumer groups in China.

Nike 360 provides lifestyle sportswear for fashionable men and women. It combines the latest technology and comfort, and it is also a combination of functionality and fashion. This series of clothes is rich in styles and casual in appearance, suitable for offices and parties.

In addition to the clothing line, Nike 360 also retails other accessories, such as bags, socks and hats. It still remembers many consumers' favorite Nike sneakers, sandals and presto series sneakers. Nike 360 also regularly launches limited distribution activities, which are unique to Nike 360 stores.

It is imperative for Nike to occupy the China fashion sports and leisure market 360 degrees. UCAL has begun to lay a 360-degree sales channel for Nike in China through its own retail channels and franchisees.

Today, Nike has 13 distribution points in 13 cities nationwide, including: Beijing, Shanghai, Ningbo, Wenzhou, Changchun, Hangzhou, Shenyang, Tianjin, Nanjing, Chongqing, Suzhou, Chengdu and Wuhan, and has 25 distribution points.

The combination of Nike, China and UCAL has created a brand-new Nike 360 degree in China. UCCAL hopes that interested people will call the company to ask about joining, and hope to extend Nike 360 degrees to the whole country.

Encyclopedia-Nike shoes

Encyclopedia -NIKE360