It was not until three days later that they were connected to the internet that they were immersed in this joy, felt the ups and downs of pride and baptism, realized that their ideals had come into reality, and felt that the future was finally clear.
In the world coffee map, China's Yunnan coffee producing area is a corner forgotten by the world. Even though it has the same superior natural environment as the world's top coffee producing areas, it has never been optimistic because of its variety and quality.
Coffee grown by coffee farmers can only be sold at a price far lower than that of new york coffee futures. The purchase price of bulk beans in Yunnan is low, and it hovers around the depression per kilogram 13 yuan all the year round. This price can't even buy a cup of coffee in Shanghai, but 1 kg coffee beans can basically make 60- 100 cups of coffee. Behind an expensive cup of coffee, there are many sad tears of Yunnan coffee farmers.
While Internet coffee brands such as Luckin Coffee and Liancoffee are surging, coffee farmers in Yunnan are struggling to support their families. China is about to break through the coffee market with a consumption scale of 70 billion, leaving it to 400,000 Yunnan coffee farmers, who are also on the edge of the coffee industry chain, playing a supporting role and struggling to survive.
The world has never left a name for Yunnan coffee, so Yunnan coffee farmers have to fight their way through a thorn.
Jindou Jindou Cup is one of the international fine coffee industry index bean baking competitions, which is as famous as WCRC (World Coffee Baking Competition) and Nordic Baking Normal University Competition.
The Golden Bean Cup is a battle of honor about the best coffee beans and the best bean baking factory. Only professional bean baking plants can participate. Winning the Golden Bean Cup is not only the glory of the coffee factory, but also the glory of the participating beans.
20 1 9 165438+ 2310. In October, the coffee beans of Manfeilong Coffee Manor, roasted by Coffee Tech Ltd, the most famous boutique coffee roasting factory in New Zealand, squeezed into this international stage, representing that Yunnan Coffee won1,2, 9 and165438+in one fell swoop.
list?of winners
1. espresso (short black)
-Yunnan mix
-Yunnan private collection
2. Italian latte group milk-based (latte)-a cup of espresso and stretched whole milk.
Anna? s
-Yunnan private collection
-Yunnan P86+
9. Chain Store/Italian Milk Coffee Group in Franchised Chain Store/
Franchise (based on milk)
-Coffee Technology Yunnan Advanced Edition
1 1. Advanced Automatic Italian Enrichment Group Super Automatic (espresso)
Anna? s
In the face of doubt and curiosity, Yunnan Coffee has gained this glorious moment and refreshed the world's cognition of Chinese coffee in one fell swoop.
Manfeilong Coffee Manor, a young oriental manor, also shines brilliantly and is known to the world.
Ten years ago, time went back. Yang Zhuang, the owner of Manfeilong Coffee Manor, decided to grow coffee in the barren mountain afforestation base he contracted in his early years.
Yang (left 1) inspected the manor environment.
This base covers an area of more than 2,000 mu and is located in the subtropical rain forest in the southeast of Puwen Town, Xishuangbanna, Yunnan Province, with an altitude of 1.200- 1.600 meters. The fertile soil, abundant rainfall, abundant sunshine all year round and large temperature difference between day and night provide a superior natural environment for the growth of coffee.
A glimpse of Manfeilong coffee manor
However, fate played a big joke on Manfeilong Manor.
In 20 13, Manfeilong Coffee Manor blossomed in the first year, and the international coffee price completely fell to the bottom in this year.
After three years of painstaking efforts, the harvest is actually the difficult dilemma that the price of coffee is much lower than the planting cost. How will coffee farmers support their families? How to maintain the production of manor? How do workers get paid?
We have a thorny problem before us, but there is no way out. Master Yang Zhuang knows that his shoulders bear the hopes of countless coffee farmers. In order to fulfill his promise to farmers, he chose to bite the bullet and continue to invest. Among them, the hardships, sadness and suffering can only be realized by those who have experienced it.
Stick to your teeth and change is the way out.
Developing Fine Coffee and Creating Yunka Business Cards
If the price of coffee does not rise, it is doomed to lose money every year. The situation facing farmers is very severe, and only change can survive.
Manfeilong Manor decided to embrace the new wave of coffee and develop the cultivation and processing of fine coffee. Actively change the concept of coffee farmers, constantly improve the planting and processing technology, and constantly improve the quality of coffee.
Planting link: make use of fruits and vegetables in the manor to make natural enzyme fertilizer, enhance the resistance of coffee trees, promote nutrient absorption and improve soil quality.
Picking link: strictly control the quality of fresh fruit picking to ensure the stability and red fruit rate of ripe coffee fruit picking.
Processing: In addition to traditional coffee washing, sun exposure and honey treatment, Manfeilong Manor also actively tries different micro-batches and records the process, laying the foundation for batch production and process optimization.
For more stories about Manfeilong Coffee Manor, please poke: Go into Manfeilong and uncover the origin of coffee beans! (Insert link to be put in the background)
Item 86+ Plan
Seeking a way out for small coffee farmers in Yunnan
Manfeilong Coffee Manor is also an important part of Project86+ Cloud Coffee Reconstruction Plan initiated by Coffee Commune. As a representative manor, P86+ Yunnan Bean, which won the second and ninth silver medals in the Golden Bean Cup, also came from Manfeilong Manor. For more information about P86+ project of Coffee Commune, please talk about the gem light and sense of justice of micro-batch coffee.
One of the beans in this competition is Anna, the daughter of the owner of Aiman Longfei Coffee Manor. Named after S, it won two silver prizes in the second Italian latte group and 1 1 advanced automatic Italian enrichment group in this Golden Bean Cup competition.
Interestingly, these award-winning coffee beans were awarded to Ana? Named after s, even Ana? S himself didn't know until later. In order to help coffee farmers get out of the predicament and let Chinese coffee go global, she has been running around Shanghai and Yunnan for many years.
Unlike most coffee farmers, Anna? S's international background of studying abroad for 8 years made her understand that to change the predicament of Yunnan coffee, it is necessary to improve its global status and break the nameless situation. It seems that this award also carries Ana? S's dream of helping Yunnan coffee go global.
20 19 spring and summer, at a cup test meeting, Ana? S won the opportunity to participate in the Golden Bean Cup for the coffee beans produced by Manfeilong Coffee Manor.
With the amazing flavor of coffee beans in Manfeilong Manor, they successfully conquered the head of coffee technology present. This is the most famous third wave coffee roaster in New Zealand, and the champion of 20 18 Jindou New Zealand.
Mr Alan Zuo, the founder of the company, also expressed deep concern about the small coffee farmers in Yunnan. He was moved by the story of Manfeilong Manor and Project86+ looking for a way out for Yunnan coffee farmers, and decided to entrust the most important annual international competition that the company participated in to Yunnan beans produced by Manfeilong Manor.
"Your beans are really good, and we are very confident!" A person in charge of coffee technology is interested in Ana? S said positively. In the end, Coffee Technology won 58 awards in 9 categories in this Golden Bean Cup Competition, and won the second place in the baking factory of this Golden Bean Cup Team Competition.
?
"The contest is the best way to publicize and the fastest way to test the baking level. Many people are curious about Yunnan beans in this competition, and Chinese coffee has refreshed their cognition. We just want to make Yunnan coffee famous. "
—— Head of Coffee Technology
The road to the rise of Yunnan coffee is not a lonely hero, and it cannot be separated from the efforts and support inside and outside the industry. Here, I want to thank all the coffee farmers who have invested in us, all the customers who have chosen us, the Project86+ project and all the friends who have helped us.
This honor, we * * * together!
Yunnan coffee, the shining future has begun. Manfeilong Coffee Manor will firmly go on, let the world know Yunnan coffee again, and promote Yunnan coffee to go abroad and go to the world.