First of all, we should make clear the goal of market survey and determine the direction of the survey, and then we need to design the survey plan.
Second, the market audience analysis
Market audience analysis, that is, project source analysis. In the real economy, audience analysis mainly focuses on brand building and business strategy. After the popularization of Internet projects, the post of product manager and its functions gradually improved the method of audience analysis. Among them, the most important way is the analysis of audience customer portraits.
Third, product price analysis
"When do you know where the customer is? Who is the customer? " After these two questions, "how to keep the customer's heart" has become the main direction of project research. At the beginning of the project, entrepreneurs have a vague positioning of the project products, that is, low-end, mid-end and high-end gears. The specific price allocation of the three gears needs to be defined through price research, and finally the price will be allocated to the corresponding grades.
Fourth, competitor analysis
After a series of price surveys, competitors will become more and more clear. In a certain field, there are still project products with very close positioning, which are clear competitors. If the opponent is stable enough or strong enough, it can be defined as a benchmark target. By analyzing the product characteristics, marketing methods, market position and price strategies of competitors, direct brand collision can be avoided.
5. After that, you need to sort out and analyze the survey data, and finally you need to write a survey report.