User experience: login and registration are unfriendly.
It is very unfriendly that Changjiang E must be registered before it can be used. What is the registered name of the new user? Yangtze river e pass? I don't know if it is a securities account, and I don't know if I need to register a new account. I haven't explained it in detail here. After testing, changjiang securities's account and password can't be logged into E number, so he must register with his mobile phone, and he must bind the trading account when entering the transaction. After binding, the transaction account defaults to the local number, but the transaction login password remains unchanged, which means that the registered mobile phone number replaces the transaction account. If you log in with another mobile phone, you need to untie it. It's too deep to call customer service. After entering the main page, there is a simple function guide, and the UI interface functions are clearly divided.
Login window
Basic functions: the market information function is not convenient to find.
In addition to A-share data, Changjiang Electronic Market Center also has data on Hong Kong stocks and domestic futures, but it lacks data on foreign exchange and commodity markets in the international market. The trading interface of Changjiang E-disk is simple and clear, and you can input the stock code by voice. The market information function is hidden in? Me? what's up Information center? In terms of sub-functions, it is not convenient to use.
Changjiang e? Financial center? On-site funds lack the net value inquiry function and product information page. ? Beyond financial management? Domestic brokerage asset management products have the function of net value inquiry, but there is no net value map, and it is even more impossible to see the product description. You need to download another app to open an account, and it is very convenient to open an account online.
Transaction security: the transaction login lacks verification code.
Login to Changjiang e-transaction only needs account password, and lacks the input verification code link. The system uses its own keyboard to further prevent password leakage. Bank password or fund password need to be entered separately for bank-securities transfer.
Personalized service:? Investment circle? The function is similar to WeChat official account.
Is there a function part of Changjiang e? Investment circle? Function, similar to WeChat official account, you can subscribe or exchange questions. You can't add new WeChat official account, you can only subscribe to the existing six. It doesn't make sense to set some font sizes larger or smaller, and the system fonts can't be changed.
User stickiness: low user coverage and high stickiness.
Compared with mainstream brokers, the number of users of Changjiang e Android version is low, only 163000, and the number of monthly active users is 30.7 1 time, and each login time is 4.5 1 minute, so the user viscosity is high.