Moon cake sales speech
How to send?
Combine moon cakes, "five golden issues about health, old-age care and children's education" and cornucopia product proposals to highlight service and gratitude.
Old customers:
By sending moon cakes, highlighting gratitude under the pretext of customer service festival, taking customer first as the guide, and combining with the opportunity of customer service festival, the explanation of cornucopia products (cornucopia is a new wealth management product combining dividends and universal wealth management launched on the fifth anniversary of the company) is introduced, and additional insurance or referral is obtained.
The following skills to promote mooncakes can be used for reference:
1, pre-sale, advance discount. Learn from the conceptual marketing model of "Made in Chengdu" and adopt the marketing model of pre-sale and discount in advance. The discount range decreases month by month, that is, 60% off in June, 70% off in July, 80% off in August and 90% off in September.
2. Bundle promotion. The binding method popular in the IT field has now been extended to small moon cakes. A variety of beautifully packaged mooncake gift boxes can be introduced, including a bottle of "mini" Maotai and expensive foreign wine, a box of high-grade "Tieguanyin" oolong tea, and a heavy set of China chess in the mooncake box.
3. personnel promotion. Just like "Miss Beer", "Miss Etiquette" and "Miss Wedding Dress", the publicity of "Miss Moon Cake" has also been introduced into the sales of moon cakes. The salesgirl focuses on the strategy of "staring at people". As long as customers come, they will immediately judge their identity and what kind of moon cakes they are interested in.
4. Activity promotion: Using some interesting activities can often create a warm popularity for sales and achieve a strong on-site promotion effect.
5. Lottery promotion: In recent years, lottery activities have emerged in an endless stream, using people's gambling psychology to promote lottery tickets.