According to an online survey, 47% netizens like to drink instant coffee, while 72% netizens value the taste of coffee most. China people's habit of drinking coffee may have started after 1990s, and now many city people have become dependent on coffee.
Although the annual consumption of coffee in China is only 200,000 tons, the per capita consumption is increasing at a rate of 30%, and it is expected to become the most potential coffee consumer in the world.
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Development history
20 14, 1 At the end of the year, with the rebound of international coffee futures prices, Yunnan coffee prices also rose rapidly. "In the past February, the international coffee price created the biggest monthly increase in 20 years, from165438+ 1 14 cents per pound on October 28th to 180 cents per pound on February 28th."
There are three reasons for the rapid rise of coffee prices: First, the climate in Brazil, the world's largest coffee producer, has been dry since the end of 20 13, which is expected to affect coffee production; Second, some coffee producing countries in Central and South America are affected by coffee rust, and coffee production is expected to decrease; Third, coffee futures have been in a long-term downturn, and coffee futures speculators intend to raise the price of coffee and activate the coffee futures market.
"The coffee harvest of 20 14 is coming to an end, but the coffee production in the province is less than 60,000 tons. The output of Pu 'er coffee also decreased by at least 30% on the basis of 20 13. "Despite the soaring purchase price, the sharp drop in coffee production has cast a shadow over the coffee planting industry in China.
Since 20 14, Nestle, Starbucks and Camille have increased their efforts to develop raw materials in Yunnan, and Yunnan small coffee has also been sold to more than 20 countries and regions such as Europe, America, Japan and South Korea, but overall, Yunnan coffee industry is still in its infancy, and its "breakthrough" is not optimistic.
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