1. False description: This is the biggest pit on Taobao. The types, grades and parts of imported beef are very complicated, and the prices vary greatly. Take Australian steak as an example. The price difference between grass-fed A-grade cattle and grain-fed Angus cattle in the same part can be several times. Consumers don't know the variety and grade of cattle, which leads to a huge space for sellers to make fakes. Many people sell grass to feed cattle at Angus' price. What's more, using synthetic meat and spliced meat to shoddy is simply a cancer of the industry!
2. Smuggling expired meat: Due to the high tariffs imposed by the state on imported beef, some unscrupulous merchants have used their brains to import beef from illegal channels, which is what we call smuggling Shui Piao goods. What is the biggest difference between smuggled goods and goods under customs clearance? First, the cattle source and processing plant of Zhengguan beef have been certified by the state and issued access certificates, but the cattle source and processing of smuggled goods cannot be traced back, and sick and dead cattle have become the targets of smugglers. Secondly, in terms of logistics and warehousing, all imports under customs clearance are cold chain logistics, which are stored in warehouses filed by national inspection and quarantine institutions. The smuggled goods have to be hidden because they can't go through the national inspection procedures, and the temperature and storage conditions of the logistics can't meet the standards, which leads to repeated thawing, and there is a great risk of breeding germs in this process. After these smuggled beef entered the domestic market, a large part of them circulated on Taobao because they could not enter the regular hotel catering channels.
3. Sales trap: I don't particularly emphasize this issue here. Sellers and buyers on Taobao are normal. Here I share the data of an industry. According to the online sales data of imported beef through Internet channels, the brushing rate is around 70%. In other words, only 30 of the 100 orders were actually purchased, so when you see a lot of sales, keep an eye on it. After all, the cost of brushing the bill will eventually be added to the products you buy, so that you can pay the bill.
-I am the dividing line of conscience.
After sharing the above common misunderstandings and traps, I will briefly talk about the precautions for buying steak in Taobao.
Second, how to buy a good steak on Taobao:
1. price price: first of all, remember a hard truth: you get what you pay! The cost of a good product is relatively high, and the seller is a businessman who does business, and will not be stupid enough to sell beef to you at a loss. Here, I dare to share a set of wholesale price data in the industry. Take Angus steak that was fed in Australia on March 20 150 as an example. The naked eye price is about 260 yuan, the beef brisket is about 240, and the beef brisket is about 270 (the above unit is RMB/kg). Please note that this price is the tonnage wholesale price, which ordinary small online stores simply can't do. Plus other costs such as division, warehousing, packaging, cold chain logistics and labor rent. To this price. You can roughly calculate the cost per kilogram, and then compare the price of several hundred yuan on Taobao. Do you feel a little weak? Why can businesses sell at such a low price? Please turn over two pages and look at the trap above, and you will know.
2. Beef source: The most direct way to judge whether the beef sold by Taobao merchants is reliable is to directly ask the customer service to show the import label. Pay attention to the import labels, not the labels cut by the merchants themselves. Import label is a Chinese label required by the state on each box of beef. The above information includes the name of the parts, the grade of beef, the number of the manufacturers allowed to import, the processing date, the shelf life and other information. An example of importing labels is shown below.
You can see the number 239 in the lower right corner of the label, which is the number of the processing factory that Australia allows to import. Only the processing plants recognized by China can obtain this number (239 is one of the factories allowed to import, and many other factory numbers are not listed here). Sellers of smuggled meat and synthetic spliced meat cannot produce this label. So the next time you buy beef on Taobao, ask the customer service for this label photo. If you can't show it, you will have a question mark about the reliability of the supply.
3. Business qualification certificate: The qualification certificates that regular beef importers must have include: business license and food business license; Each batch of imported beef must include: CIQ certificate issued by China government, beef origin certificate, and health certificate issued by Australian government, which are collectively referred to as three certificates in our industry. Only products with complete three certificates can prove to be imported products with reliable sources. Because there is commercially sensitive information on the certificate, we won't set out the drawing here. Anyway, if you buy beef on Taobao, you should boldly ask customer service for it. Don't trust the mosaic-like certificates on the product description page, many of which are pictures found by the store on the Internet, and ps can use them casually. After all, you should pay attention to what you eat. Instead of going to the hospital with a stomachache afterwards, take some time to find a reliable seller.
Finally, I wish everyone can buy a good steak!