The development of network platform is the general trend and the focus of future development. Therefore, advertisers hope to use the Internet to promote their products and services. However, the promotion of the network is still unfamiliar to some advertisers, who are always afraid that the advertising cost cannot be directly proportional to the income obtained. But they don't want to miss Baidu's search promotion. So let's give you a detailed introduction of how baidu promotion charges. Baidu advertising fee standard? 1. Baidu's advertising fee standard is 1, and the minimum promotion fee for bidding ranking is 5,000 yuan in advance. If you pay more, your payment will be deposited into your registered bid ranking account. When a potential customer clicks on your website through bidding ranking, Baidu will deduct the corresponding fee from your account. 2. The starting price per click is 0.30 yuan. If multiple websites bid on a keyword at the same time, the search results will be sorted according to the bidding level of each click. 3. There is no limit to the number of keywords that each user can submit. No matter how many keywords are submitted, they will be charged according to the actual clicks on the website. 4. Click-based billing system of bidding ranking counts the click situation once every 15 minutes, and deducts the corresponding fees. 5. We provide detailed click statistics report for each customer. 6. The annual professional service fee is 65,438+0. 500 yuan and Baidu provide you with consulting services, account opening services, management services and report services. Second, how to control the cost of Baidu advertisement 1 and the accuracy of keywords. Generally speaking, keywords can be divided into traffic words, competing words and brand words. But most users search for brand words, so they can give priority to brand words as keywords. 2. Location promotion can be analyzed according to the data flow of the website and the user's search habits, and it can be put in time, especially at night, which can effectively avoid the dispersion of funds. 3. Set the keyword matching mode. Users' search habits will not only be a short word search, but also a search based on product characteristics, so the matching degree of keywords can be improved, which will not only help advertisers attract more accurate potential visitors, but also increase the number of accurate users. Third, Baidu search promotion method steps 1, account opening If you want to do Baidu search promotion, you must first open an account. Only by successfully opening an account can we search and promote advertisements in Baidu and realize product exposure and brand promotion. 2, screening keywords screening keywords is the most important step, only the right choice, in order to get more user clicks, enhance the brand image. There are many keywords behind general products, so advertisers need to combine the characteristics of products and users' usual search habits to screen them, so as to achieve the purpose of Baidu search promotion. 3. Optimize the details of Baidu search promotion Baidu search promotion is not static, and it needs continuous optimization to make advertisements meet the search needs of users and ensure that advertisements can adapt to the ever-changing market.