It is not necessarily a good thing that a company is extremely smart, because under certain conditions, it may kill some fresh inspiration in the group. CEO is a profession, which is forged by exceeding the quota of physical strength, time, energy, intelligence and mind. This is accompanied by inner wildness, rough emotions, crazy work, endless passion, smart thinking, keen business, eternal sports, equal exchange, sleepless nights and so on. If you bless a person, let him be CEO! Unexpected friendships, wine and celebrations will fill your heart. If you curse a person, let him be CEO! Pain, pressure and frustration will empty his mind and make him restless forever. In Welch's mind, the concept of CEO means: excess, wildness, rudeness, madness, passion, eternal sports, equal communication, meeting late into the night, incredible friendship, wine, celebration, beautiful golf course, making major decisions in a real contest, crisis and pressure, swinging and hitting the ball many times, rare home runs, joy of success, pain of failure, and race against time. His experience itself is very concise, but I still want to use my feelings to make some sidelights or extensions. 1 Integrity "Be honest. Once this character is formed, no matter the environment is good or bad, we must maintain this style. Only in this way can we establish a wide and reliable relationship. This is the keynote of doing business. " (Note: Welch's original words. The same below) Integrity is the foundation. If a person loses his integrity, what can he communicate with? But how can the calculation and fraud of business and the cunning of businessmen be associated with honesty? Honesty is a source, but the initial honesty also ruined the business. Of course, business is not only a win-lose competition, but also a win-win competition. Only the latter has more stamina. An important rule of doing business is that "money is not for one person." In sharing business, honesty becomes the most important premise. Credit is a person's greatest capital. The amount of money only shows the past history, and a lot of money has a disgraceful record. The strength of credit shows a person's existing competitiveness. Whether it is the leadership of the team or the external communication, the credit is always the first. (Note: Wang Yukun's side note. The same below) 2 Enterprise and society "As a CEO, the most important social responsibility is to ensure the financial success of the company. Only healthy and successful enterprises have the ability and conditions to do good deeds. " The social responsibility of enterprises is to make them successful. A successful enterprise can contribute to society. 3 Set the tone "The work of the whole enterprise starts from the top leader. The work of senior leaders determines the work of the enterprises he leads, and the CEO sets the tone for the whole company. " The way leaders work determines the way this company works. Leaders are devoted to their work, sensitive to numbers and willing to listen to fresh suggestions, which can bring a pragmatic and free communication atmosphere. The leader of a company is doomed to bring down the company if he doesn't do his job properly, concentrate on his work and pay attention to details. Maximize collective wisdom "bring everyone's best ideas together and communicate with others." This is the secret for every employee to devote himself to his work. I compare myself to a sponge, absorbing and improving every good idea. Find a better way out as soon as possible and share new knowledge with you. " Group wisdom is the foundation of the company's growth. It is not necessarily a good thing that a company is extremely smart, because under certain conditions, it may kill some fresh inspiration in the group. For example, if the leader is too keen, he always catches the speaker's weakness in the first place and makes him feel that his ideas are worthless. Over time, all employees' good ideas will be stifled. When a company has only one voice, its group wisdom is very low. In the current rapidly changing market situation, a person's wisdom can't cover thousands of details anyway, so a company lacking group wisdom is doomed to fail. Getting the right people to do the right things is much more important than making new strategies. If there are only the best strategies in the world, but there are no suitable people to develop and realize them, I am afraid these strategies can only bear fruit. "Sun Tzu, a soldier's sage, said," Therefore, a good fighter seeks potential and does not blame others, so he can choose people and use them. "People first, policies later" and "guiding people according to circumstances" have the same effect. Without the right people, even the best strategy is meaningless. 6 Informal The purpose of informality is to make everyone play a role. "And let them know this role. Everyone can feel and expand an open spirit. " Informal etiquette is not only formal dress, but also an open mind. Whether a company can listen to the valuable ideas of front-line personnel openly enough, regardless of hierarchy and procedures, is the key factor to break the bureaucratic system, implement flat management and release the creativity of employees. This is an open spirit and a cultural gene of the new era. 7 Enthusiasm "Enthusiasm for work is a top player. There are no details as small as sweating, and there are no major events that enthusiasm can't do. " Passion and enthusiasm are a person's most important potential. People who lack passion and enthusiasm can't shoulder the heavy responsibility. Of course, it is impossible to become a useful talent only with enthusiasm and lack of specialization. For a leader, without the passion and enthusiasm to inspire others, there is no soul to be * * *. 8 Confidence "The criterion to judge whether you are confident is whether you have the courage to open your heart. No matter where it comes from, as long as it is meaningful change and new ideas, it is acceptable. " Confidence is not conceit. Self-confidence is the courage to open your heart to all different opinions. It is the courage to adjust yourself to the environment. The reality has changed, which is not in line with our own expectations: "whether to deceive others and misinterpret the reality or accept it frankly" is a watershed of self-confidence; Facing the reality, accepting the reality and being able to adapt and transform the reality are important aspects of self-confidence. Faced with great difficulties in reality, confident people will try their best to find different ideas and methods to get out of the crisis, while stubborn people will pretend to be confident and go all the way without making any adjustments to the original ideas. Self-confidence is loyalty to goals, and stubbornness is loyalty to methods. Confidence is not arrogance. Once an arrogant person climbs to the top of the mountain and peeks, he will see that other mountains are dwarfed under the sky. ; Confident people are good at capturing everyone's bright spots for our use, so modesty is an important internal quality of confident people. Confidence is not arrogance. Pride is complacency, reveling in the existing aura. Self-confidence is a confidence that you can always find the right way to devote yourself wholeheartedly to one thing. 9 expansion "expansion is to go beyond your imagination." Everything is different. It is impossible to simply repeat in the process of doing things. The expansion just keeps appearing with a new look, and it's different every time. No job is too simple to be innovative. All operations can be done differently or better. 10 celebration "Business cannot be without fun. Celebration is always an effective way to motivate the whole organization. " Looking for any progress and affirming it with great fanfare is the most effective way to motivate the team. Celebrating and cheering for every small progress of employees will definitely bring greater progress to employees. 1 1 Adjust the salary as appropriate. "It is often counterproductive not to adjust the salary measurement standards and remuneration at any time." Things are dynamic and every operation is different. Without timely adjustment of salary and corresponding rewards, it is impossible to motivate employees to keep trying new creations. Salary is sometimes not the only return, but salary is always important because it represents a person's market value. 12 differentiated treatment to be a powerful enterprise "differentiated treatment is difficult to do. Whoever thinks this is easy to do is not suitable for survival in the enterprise; If anyone can't do this, it is not suitable for survival in the enterprise. " Averaging and burying talents; Only by treating it differently can we make a breakthrough. Rationally speaking, it's nothing difficult. But in fact, this is a very difficult thing to do. Because of long-term love, we always have to find the left, the middle and the right among people we know very well, and accept them all. We should have the rules of the convention and have a strong will. At the same time, if you can't do this, you can't improve the competitiveness of the team, so you can't win in the competition. 13 "You own this business, but you are only hiring people." Talent always comes first. The mainstay of the company is excellent talents. When considering the possibility of capital operation and asset operation, it should be very clear from the beginning who will operate it. Otherwise, if the key operators leave, it will be difficult for the enterprise to succeed. 14 make an evaluation at any time. "For me, evaluation is as ubiquitous as breathing." Evaluation must be timely. Without timely evaluation, there will be no expected performance. 15 cultural tone "It is very beneficial to determine the cultural tone of an enterprise from the beginning. There is only one currency here: GE shares with GE values. " Corporate culture tone? A new semester. Are you all here for money? This is also a cultural tone? The company just makes money. Whether it is a post-dated check or cash depends on the nature of the company. 16 strategy "business success is not a grandiose prediction, but a result that can be correctly reflected when changes occur. This is why strategies should be flexible and predictable. " What is strategy? Strategy is a coping strategy that comes with change. These coping strategies do not involve strategic shift, but only change the pace and path to achieve the set goals. 17 competitors "Don't underestimate your competitors." Opponents give you the basis for survival. You should memorize everything about your opponent. Only when you regard your opponent as your life can you be in an invincible position. 18 grassroots "The headquarters building cannot manufacture or sell any products. Rooting at the grassroots level is an effective way to understand the truth. " Grass-roots or frontline is the source of the company's life and the foundation of its operation. Without grassroots, any business operation can't be successful. If the supreme commander loses his real mastery of the grassroots, it is impossible to win the battle. Wenshan and Huihai will flood the grass roots, and only by constantly diving skillfully can the supreme commander make correct decisions. 19 market Vs idea "The market is immature, but sometimes the idea is mature. Observing the same thing from different angles may completely change our thinking. We launched a campaign to redefine the market so that the market share does not exceed 10%, so the seemingly mature market has increased new development opportunities. " The market is changing, so there is no mature market. The view that the market is changing is mature. There is no constant market. Besides, the market can always be observed from different angles. Looking at the market from different angles, ideas and judgments are often different. The market itself is changing, and the market from different angles is completely different, so the market is immature. There is no absolute mode of thinking, and there is no absolute perspective. Repeated switching of multiple perspectives helps to form a more effective understanding. 20 Creativity Vs Strategy "Creativity is eternal. Globalization, service, six sigma and e-commerce have brought great changes to the company, and at the same time, some short-term strategies and steps are needed to give a function and company vitality again. The basic principle requires the penetration and integration of rapid recovery methods to maintain the vitality of an organization. " Creativity is the father, strategy is the mother. No matter how strong the vitality of sperm is, there will be no baby born without the fusion and interaction of eggs. 2 1 communicator "I always feel that I have to overfulfil an idea to make hundreds of thousands of people in the company accept it. My behavior is often excessive, maybe compulsive. I don't know if this is the only way, but it is very effective for me. " No one will do nothing but think about what you are thinking and what is on your mind. Even the eunuchs around the emperor of the feudal dynasty, their mission is to try to figure out the emperor's temperament and preferences, and will not completely guess the emperor's mind. What's more, bosses, employees, colleagues, competitors, friends, family members and so on in modern enterprises. So if you want your ideas to reach the intended audience, you must be an over-quota communicator. Without this, there can be no real communication. People often say, "We are old friends, don't you know me?" An old friend will never know what you are thinking now and what you are thinking in your heart. Unless you are an over-quota communicator. Employee survey "Understanding and facing up to employees' thoughts and ideas is the key factor of our success." Everyone is new, every day is new. Only with this attitude and enthusiasm to understand the ideas of people around you is the guarantee of success. Face-to-face communication and discussion is the most basic way to obtain true judgment. 23 Improve the function "Whenever I feel that the function of a company is not important enough, I will blame myself for not being a qualified leader. Once we tap the enthusiasm and potential of the backward leaders, other departments of the company will immediately cheer up. " The barrel theory has a new explanation here. Efforts to improve the function of backward link is an important link to improve the water output of the whole barrel. Advertising manager "It is the obvious duty of the CEO to maintain the image and reputation of the company." In these 20 years, I have never allowed any advertisements that I don't like to broadcast. Image is very important, and I'm sure it's my duty. "Every meeting is an interview, every report is an evaluation, every statement is a self-statement, every difficulty is a test, every setback is an exercise, every loss is a gain, every exposure is an adventure, and every slogan is a company's external communication strategy, a CEO and a person in charge. There is no reason to handle it carelessly. 25 investor relations "Financial managers usually stay at headquarters and passively answer questions raised by investors and analysts. We chose a group of young and promising financial managers who are very sensitive to the market and changed this model. Each of them has become the main promoter of GE stock, constantly visiting investors and selling GE stock. The defensive defender's job has finally become an active central defender's job. "The relationship with investors is also the relationship between small companies and shareholders. Shareholders are bosses, and bosses can't always pay attention to you, and they can understand what you are doing and how to do it in minutes. If you want your boss to know you, you should take the initiative to communicate. Let's roll together "Let's roll together" means to get everyone together and have a debate on a complicated issue. The only qualification for admission is that you know how to do it, regardless of title or position. "It feels good to roll. A group of innocent urchins rolled together. The scrolling game for adults is slightly different. If you are willing, willing and committed, you can take part in the roll call. There is no distinction between power and rank here, only the ability to do things and the degree of specialization. Your backyard is someone else's front yard. "Don't occupy the canteen, let the food company do it. Don't open a printing workshop, let the printing company do it. You have to understand where your real added value is, so that you can gather your best employees and the most abundant resources somewhere. " The world has become very specialized. Never, like the old farmer, produce everything you need yourself. Concentrate your resources on what you are best at. Speed "I never remember saying,' I wish I had more time to think before making a decision. I know I seldom feel sorry for doing something, but I often feel very sorry for not doing it fast enough. "Sometimes speed comes first. Sometimes we wait and see. Sometimes it needs to be reflected immediately, and sometimes it is more beneficial to slow down the pace of reaction. To make a decision at once means to act at once, but not for the time being. The advantages of small companies-flexibility, speed and convenient communication-are often easily lost in large companies. When the business develops, their scale will become a resistance, not a driving force. Large-scale shortcomings-communication difficulties, hierarchy and lack of norms-all have side effects on creating a vibrant atmosphere. Scale can be used as a means of acquisition, but it may also bring you trouble. We should remember every day that the advantage of scale is that it allows us to do more things. " Big business disease is a popular word nowadays. One of the disadvantages of large enterprises is that with the expansion of scale, people's energy and time begin to drown in some time that is beyond the goal, such as grading, maintaining the accuracy of speech, and a large number of non-work needs. And lost the zero state when small companies started: alert, focused on goals, quick response, convenient communication and so on. 30 Luck "Everything else that is useful to me is a lot of luck." Luck is an indispensable thing for a person. The gap between people is actually not as big as it appears in reality. But different opportunities and luck distinguish people. Admit that luck is the humility of successful people and the motivation for people to strive for self-improvement.