1. Buy physical gold: Individual customers can choose to buy gold bars, coins, ornaments and other physical gold in shopping malls, gold specialty stores, banks or gold exchanges. In this way, you can directly own physical gold, and you can choose gold products of different specifications and brands.

2. Gold investment transactions: Individual investors can participate in the gold market through paper gold and gold physical transactions and margin transactions. Paper gold refers to gold derivatives, gold ETFs and gold options issued by financial institutions, and investors can buy and sell them through exchanges. Physical gold trading refers to the physical gold trading in exchanges or financial institutions. Margin trading refers to trading gold with part of the margin through leverage effect, which can amplify the investment income, but it is also accompanied by risks.

3. Other investment methods: In addition to buying physical gold and participating in gold trading, individual investors can also choose to buy gold-related financial products such as stocks and funds, or invest in gold futures. Buying gold stocks and funds can participate in the investment in the gold industry through the securities market, while gold futures investment is the investment in the future gold price in the futures exchange.