In favor: the existence of a large number of anchors with goods provides merchants with a wide range of choices. The full-field cost of live broadcast with goods ranges from gold medal anchor to mass anchor, and both large and medium-sized businesses can easily choose their own channels with goods.
Disadvantages: The extremely low entry threshold has brought a large number of employees with different qualities, and the low level of integrity of some employees has also hurt the legitimate rights and interests of some consumers. After placing an order, some consumers found that they received fakes, inferior products and futures. Due to the lack of complaint channels, it is difficult for consumers to effectively curb these illegal businesses and illegal live broadcasts. The voice of industry standardization is one after another.