First of all, they have no reason or power to stop this kind of transaction.
You know, although Maotai Mooncakes are produced by Maotai International Hotel, they are only enterprises, with only the right to operate and no market supervision. Therefore, when Maotai International Hotel sells moon cakes, a series of subsequent transactions around Maotai moon cakes have nothing to do with them. In other words, whether people buy Moutai moon cakes for themselves, give them away or resell them, Maotai International Hotel has nothing to do with it, and there is no reason to do so. Even in many cases, people in Maotai International Hotel have no right to handle similar matters even if they know that there are people selling Maotai moon cakes in the market, and they can only report the matter to the relevant departments.
Second, this kind of hype is difficult to be completely eliminated.
You know, Maotai is a well-known brand, and anything that touches the brand will be hyped by a willing heart. It is almost impossible to completely put an end to this profiteering. In other words, some people regard Maotai moon cake as a short-term futures, and give it extra value by driving up the price, thus creating profit space for it. Under such circumstances, even if supervision and punishment are strengthened, some people will still take chances and continue to take risks and resell Maotai moon cakes. It can be seen that brand value is the fundamental reason why Maotai moon cakes will be hyped, and it is also the essence that people are willing to accept high-quality Maotai moon cakes. Therefore, it is difficult to completely eliminate profiteering.
To sum up, because the staff of Maotai International Hotel have no right and no reason to stop similar transactions, and it is difficult to completely put an end to such speculation, the staff of Maotai International Hotel will say that there is no way.