At present, the market space of rural e-commerce is undoubtedly one of the hottest entrepreneurial projects, so we will make a fuss about your "fire".
First, publicize with the help of the human and natural environment on which you depend.
In fact, agricultural products themselves have no technical content, and many ordinary people are planting experts. This is what we call serious homogenization, without standardization. For example, apples can be planted in many places. On the surface, there is not much difference between apples, but the places where apples are planted are different.
So, how to make good use of these differences to publicize? This is what I call the humanistic natural environment. The local customs, natural scenery and humanistic customs of each place are different. As long as the publicity we do is true and based on facts, consumers can easily accept it.
Recently, I was discussing with a friend in Xinjiang to promote his original honey of mountain flowers, and I was going to start with the humanities and natural environment. Good products, good selling points and good stories will be your first "fire" to be a rural e-commerce!
Second, leverage agriculture, rural areas and farmers from the media
Xin Xilan suggested that he should be a farmer, a farmer, from the media, accumulate fans himself, and realize traffic realization himself. Although this is a complicated and arduous process, in the end you will find it all worthwhile. Only your accumulated fans are the most reliable, aren't they?
Of course, bringing goods and selling them through online celebrities will bring a certain amount of sales in the short term, which is a way to open the market quickly. However, it is not good to have the initiative in the hands of others and be subject to people's feelings everywhere.
Besides, when we do e-commerce of agricultural products, we all bring goods through online celebrities, which will also bring them profits. I also lost my original intention of being a rural e-commerce. I have my own environment and my own products, so why not make them myself?
Agricultural products+short video and agricultural products+live broadcast will be the second "fire" of your rural e-commerce!
Third, online and offline networking operations.
Agricultural products themselves still rely on large-scale transactions to achieve turnover and sales performance. Therefore, you can use a professional agricultural product e-commerce platform: Huinong. Com, Ji Nong. Com, a member's network, and an acre of land to contact major customers.
In addition, in the case of insufficient team members, it is suggested to settle in traditional e-commerce platforms: Tmall, Taobao, JD.COM and Pinduoduo. Because the current online shopping traffic and bonuses are still in their hands. If it can be made into a flagship store, it will also be good for your brand promotion.
While making a profit, you will supplement your team members and slowly operate online and offline. This will be the third "fire" for you to be a rural e-commerce!
Fourth, good products and good quality are the guarantee for being a "fire" rural e-commerce company.
No matter how well you tell the story, how well you publicize it, how well you shoot the video and how well you operate the platform, if you don't pay attention to the product quality itself, you will never do it well.
The essence of being a rural e-commerce is the quality of agricultural products! Quality is the king of success and the guarantee of fire.
Be kind to every customer, because they have never met or seen any products, so they buy your agricultural products online, which are all for eating.
Being a rural e-commerce must not take risks, and every detail must be done to the extreme.
Only when we pay attention to quality ourselves can we clap our chests and guarantee that the agricultural products from our countryside are great!
Finally, I wish you a prosperous rural e-commerce career!