：
Wealth management products can generally be purchased through commercial banks or non-bank financial institutions. Traditional channels include banks, insurance companies, securities companies, futures companies and fund companies. Emerging channels include: third-party financial institutions and integrated financial service institutions. With the gradual implementation of a series of national financial policies, it has opened up a broader development space for the investment and wealth management market. Personal investment and financial management can be described as many hot spots, which can be summarized as follows: saving or deposit is a popular investment behavior of ordinary families and the most commonly used investment method. Compared with other investment methods, savings has the characteristics of safety and reliability (protected by the Constitution), convenient procedures (savings outlets all over the country), flexible forms and inheritance. Savings is the business that banks mobilize and absorb residents' surplus monetary funds through credit.
After absorbing savings deposits, banks put money into the social production process in various ways to make profits. As a price for using savings funds, banks must pay interest to depositors. Therefore, for depositors, participating in savings not only supports national construction, but also increases or preserves the value of their own monetary funds, which has become a family investment behavior. Since Bank of China launched the "Huang Jinbao" business for individual investors in Shanghai, gold speculation has been a hot spot in the personal financial market, attracting investors' attention. Especially in the past two years, the international gold price has continued to rise. It can be predicted that with the gradual opening of the domestic gold investment field, the future gold demand growth potential is huge. Especially after 2004, the pricing method of domestic gold jewelry will gradually change from the integration of price and fee to the separation of price and fee, and the 5% consumption tax on gold jewelry is expected to be abolished, which will greatly promote the increase of gold investment, and the gold speculation business will surely become a bright spot in the field of personal financial management and truly enter the golden age of investment and financial management.