Current location - Trademark Inquiry Complete Network - Futures platform - How does Chunxiaobai start copywriting? What can a novice write? Four directions to help you get started
How does Chunxiaobai start copywriting? What can a novice write? Four directions to help you get started
A few days ago, a friend in finance asked me a question:

How to enlarge your value in the circle of friends?

Over the years, I have learned and summarized many valuable things. How to show them and lead students to carry forward sideline business?

I said, you can consider writing an article. ...

She suddenly realized and nodded in praise, but the problem came again. ...

Xiao Bai, a new writer, is just getting started.

Come to think of it carefully, I also came slowly from writing Xiao Bai, learned many lessons, stepped on many pits, and summed up some copywriting experience:

Four novice writing directions to share with you!

How to start writing if you want to? I have also been distressed for a long time. I often sit in front of the computer in a daze for hours. I am disturbed by various pop-up messages from time to time, so I am upset and have no way to start. ...

If you lack the overall thinking framework of writing articles, it is easy to fall into misunderstanding.

This is a problem that many newcomers will have when they first start writing. They often write and delete, delete and write, and can't find the direction at all. ...

Many newcomers begin to write without paying attention to their writing methods. If they don't insist, they may end in a hurry. ...

Beginners should first find their own writing fields of interest.

If you are a treasure mother, you have a lot of research on parenting, and you have a deep understanding of how to raise, educate and guide children to grow up, and ...

Usually, I am keen on parenting education books, even if I read them piecemeal, I also pay attention to parenting information. I can start from the field of parenting and give full play to my expertise.

Don't worry if you read widely and don't focus on a certain field. ...

Find a blank piece of paper, list all your hobbies, and think about which hobbies you insist on doing every day;

And willing to spend time and energy to study and research, you can basically determine your interests.

Secondly, determine the benchmark customers in this field.

At first, writing will be at a loss, and so will I. I have gone through countless detours and many pits.

Especially when you work hard to choose a topic, stay up late and read only a few words, you will inevitably be discouraged.

Therefore, newcomers who have just started writing must learn to imitate and find the right account.

Attention! The imitation mentioned here is not to let you copy other people's articles, but to disassemble the good article structure. How to disassemble it? Next, I'll share the disassembly steps with you.

The third step of newcomer writing is to dismantle the articles in the benchmarking field.

At the beginning of writing, collect the topic first, which is the title and direction of your next article.

Choosing a topic is like a book catalogue. Readers can learn different knowledge through your articles.

The direction of topic selection can be accumulated from shallow to deep, or it can be written from the grassroots level.

The advantage of this is that readers can better understand your rhythm and increase the trust of fans.

When disassembling a topic, you can learn from the sentence patterns of the topic. What are the advantages of this sentence pattern? What is the attraction to users?

When disassembling, write down your own ideas and accumulate them in your own material library.

I use Baidu cloud notes in the material library, and classify the collected materials for later writing and inspiration.

When disassembling the content, first look at the overall structure of the article, list the framework, and then look at the concept, theoretical part, case selection, proof selection and viewpoint analysis of the article …

Then record sentence patterns, frame templates, argument structures, etc. And save them in the material database.

If it were you, what arguments, opinions and supplements can you think of?

Some friends say that the material library has accumulated a lot, but sometimes it lacks inspiration. What should I do if my thoughts are exhausted?

When this normal and powerful writer has exhausted his inspiration, all we have to do is constantly inject fresh "blood" into the brain. ...

A lot of reading is essential.

Read more books in the industry at first, and then read books in the surrounding fields.

For example, I study the field of copywriting, and I have collected a large number of books on copywriting and basic introductory books at the beginning. I suggest buying paper books to facilitate repeated reading and learning.

It is far from enough to read books on copywriting skills. A good article often needs a lot of cases, opinions, facts and quotations to support its composition.

And it involves emotion, inspiration, history, biography, parent-child relationship and other industries. Books in all fields will be involved ...

More importantly, you can internalize the knowledge points in the book and summarize them in your own words.

As Somerset Mao Mu said in his book Masters and Masterpieces:

"Culture is not a ready-made dress, but a nutrient to be absorbed into the body and used to build personality, just as food can strengthen the body of a developing child."

Only the knowledge you chew can be used for yourself.

Let's call it a day. These are the experiences I have learned and summarized. I hope the dry copy writing I shared can bring you value!