Honey, determine the writing form first. The writing forms of soft articles mainly include events, personal experiences, decryption, asking for help and sharing. Event style mainly refers to the use of social hotspots and network hotspots to attract people's attention, thus earning high clicks and reprints. Personal experience refers to an article that tells the real life stories and experience effects of friends around you as a third party. Decryption refers to an objective anatomical analysis of products with a professional attitude or personal unique views, which can not only satisfy the one-sided views of netizens, but also let the recipients know the information they have contacted in the past from many angles. Asking for help refers to explaining the experience, asking questions directly, and naturally transplanting the product name into the content with everyone's help. Sharing is based on happy sharing, and the experience effect of sharing can give netizens certain information value. Before writing, we need to position our articles and determine the type of articles we want to write. Second, determine the title. The "Title Party" believes that everyone is familiar with this, that is, to attract everyone's attention through a novel title. A good title will make your soft article a third successful. So how to write a good title to make your article stand out among many soft articles, you should mainly pay attention to the following points:

1, not for long. Titles with too many words or too detailed descriptions are not easy to remember. It is right to attract users' attention with the highlights of the article, but if you pile all the things that may attract people in the article on the title, something will go wrong. A title is thin and long, even if people read it, they will know what you want to write at a glance, and the desire to click will not be so strong.

2. The scope should not be too narrow. In other words, the first point is detailed, such as: "How QQ email marketing can realize the continuous increase of WeChat business 100 agents" and "How to reveal the skills of WeChat business 100 agents exclusively". By comparison, we can find that the thinner the title and the narrower the scope, the smaller your user base will be.

3. Very attractive. How to attract people is naturally to use people's curiosity, greed, greed and sense of crisis to attract people's attention. For example, "%99 WeChat business agent skills are increasing" and "the storm of studying abroad in the Internet age, if you don't understand, you will be out". You will find that the words "exclusive", "revealing", "collection", "skills" or numbers in the topic can increase the attraction of the topic.

4. Combine current events. Soft articles are all marketed through the internet, so it is natural to keep up with the trend of the internet. Like the recent "The world is so big, I want to see it" and "internet plus", celebrity endorsement can bring celebrity effect, and the application of popular words can naturally attract people's onlookers. This is a truth.

5, with the help of the celebrity effect of the industry. Just now, I also mentioned that advertising has a celebrity effect. When writing declassified or shared articles, you can use industry leaders to attract people's attention, such as: Ma Yun, Li Yanhong and Ma Hua Teng in the Internet;

6. Reverse thinking. People have a strong desire to know about scandals or other people's bad experiences, and we can also use people's psychology of "building happiness on other people's suffering" to achieve a certain onlookers effect.