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How does the Xiaomi mobile phone futures model work? What is the role of playing futures?
Looking back at Xiaomi 1, which was unveiled a year ago, we also announced the configuration first, and then slowly moved towards mass production. Now Lei Jun "does the same thing again", and it took the industry 365 days to realize an adjective-futures model. In other words, the components (mainly processors) in a mobile phone have not been mass-produced and are still in a "futures" state, so the brand will release the products first, so that consumers can "hold money for purchase" in order to get ahead of others.

This model is no secret in the industry and has been adopted by other brands. For example, in the first half of this year, Meizu disclosed that it would release quad-core MX about two months in advance, and even announced the processor model; Huawei's quad-core version of AscendD has earned attention for several months and has not yet been put on the shelves; Lenovo released its quad-core model the day after the second generation of Xiaomi mobile phone appeared, with no price and no time to market.

The industry believes that if the second generation of Xiaomi is listed at least one quarter later, the prices of other quad-core mobile phones will also drop to the level of 1999 yuan, and the core advantages of Xiaomi may be lost.

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