I remember that in the early 1990s, a city in the south of China was located at the key point of the transportation hub, with Beijing in the north, Guangdong in the south, Guangxi in the west and Shanghai in the east, which led to more and more people's flow, which also contained huge business opportunities, thus forming a gathering group of clothing wholesale. In several clothing wholesale markets here, business is particularly good because of regional characteristics. After seeing such a profitable place, many wholesalers also came to look for business opportunities, which directly stimulated the price of stalls to soar. At the beginning, a booth of several square meters cost two or three thousand yuan, but after many merchants pushed it up, the booth eventually cost hundreds of thousands. So from this point, we can see the fire in the clothing wholesale market at the beginning. At one time, Baima in Guangzhou, Fumin in Humen, Lusongbu in Zhuzhou and Ai Wu in Shenyang set off a wholesale market boom and witnessed the prosperity of the clothing wholesale market in that year.
Wholesale market is an important commodity circulation channel after department stores and shopping malls. In China, because people experienced an era of extreme material shortage, when the window of reform and opening up suddenly opened, business opportunities appeared in all walks of life. As the main channel of commodity circulation at that time, the wholesale market played an irreplaceable role and had a glorious history.
As a traditional industry to promote China's economic development, the clothing wholesale industry has experienced numerous storms and the days of our lives. From the initial prototype of stalls to today's large-scale office wholesale market, it is enough to witness its glory. In recent years, due to the rise of diversified business formats, the survival and development space of the clothing wholesale market, which was extremely prosperous in previous years, is gradually shrinking. In contrast, shopping centers, large supermarkets, hypermarkets and other retail formats show obvious advantages in terms of operating methods, service functions, logistics and distribution. With the introduction of franchising, a new sales model, into China, especially after foreign-funded clothing brands such as Benirall and Giordano entered Chinese mainland, they achieved great success in China with advanced franchising strategies. Because of the huge market capacity, these brands have also developed rapidly. Enterprises will always focus on the pursuit of profit. After seeing the success of these clothing brands, many clothing manufacturers changed their minds and quit easily.
From the original wholesale to joining. The change of this model is the necessity of market development. On the one hand, with the improvement of people's living standards, people's spiritual needs have also changed. I used to buy clothes just to keep warm. However, the change of people's consumption consciousness also makes the function of clothing change from the initial primitive instinct to the symbol of people's mental outlook and identity, which is the reason why brand clothing appears. On the other hand, enterprises that focus on wholesale and rely solely on quantity to make profits are under increasing pressure to survive. In the past, because of the lack of domestic labor resources and low production costs, wholesale can develop rapidly. However, with the economic development in recent years, the production cost has gradually increased. Therefore, clothing enterprises rely on wholesale to obtain profits, which makes the living space for enterprises to obtain development smaller and smaller. Therefore, based on the above two reasons, many garment enterprises have transformed, pursuing high added value of products, focusing on brand management and taking the franchise model. In this way, the transformation of the business model of clothing enterprises also leads to the clothing wholesale market can not rely on huge manufacturers to support its development, thus making it into a business dilemma. Software upgrade includes business strategy, service consciousness and other ideological things. The traditional clothing wholesale market is unclear in positioning, poor in service quality and unsatisfactory in trading environment, which directly affects the development of the clothing wholesale market. Therefore, in the future, the clothing wholesale market will develop into a commercial building and upgrade its software. In other words, the operators of the clothing wholesale market operate it as a brand, change the bad image of the wholesale market in the past, and make great efforts to improve the service of the software, such as establishing the website of the clothing wholesale market, communicating information in time, combining online trade with real trade, broadening the trade mode and building the clothing wholesale market into a commercial trading platform with smooth information. Introduce electronic management software to improve work efficiency, deal with existing problems in time and unblock all communication links. To upgrade the software of the wholesale market, we must change the management mode of the wholesale market in the past, actively participate in the work of clothing wholesalers, deal with the existing problems for clothing wholesalers, and let the wholesale market and wholesalers form the same interests.
There is room for every trading mode. The key is to find out the reasons for this dilemma in the clothing wholesale market in time, and then make targeted improvements and strive to improve themselves. Only by highlighting the advantages can we seek a breakthrough in the shrinking market and seek survival space and development opportunities through changes in our own conditions.