Joining mode: regional agency and regional authorization

For example:

Because of the convenience of management, companies usually hand over the agency rights of one or several regions to a powerful company for management. If you want to open a shop in these places, you must join a regional agency ... instead of the head office.

"Basically, this is the only way to join adidas now, because all regions in China have their own regional agents except for a few cities in the northwest."

Summarize the following basic conditions for joining in each region [calculated by city storefront /8 square meters]

The joining fee (generally not more than 1W depending on the region, Pay back by installments)

The basic operating fund should be 6W (pre-order for store decoration and store placement)

Store expenses (depending on the region)

Contract deposit (5W)

If a new store is opened, it is necessary to pay for store clerk training (free of charge for our company depending on the company)

The above points are necessary, and the "pre-loss equipment is added to employee salaries" is also prepared

Overall. W-23W, the storefront is between 8-16 square meters

First, you need to determine which area you open your store in before you can handle affairs

Because China's adidas manages the South China and North China head office offices in Shanghai

The following are the telephone numbers of each area and the head office

adidas Shanghai Company (total)

23, 23rd floor, Central Plaza, No.227 Huangpi North Road, Shanghai < P > Tel: 21-63759339

Fax: 21-6375911

service_cn@news.adidas.com

Adidas Beijing Company (North China)

No.16 Chaowai Street, Chaoyang District, Beijing, Room 131, China Life Building

Tel: 1-65127129

Tel: 1-65127129

service_cn@news.adidas.com

Adidas Guangzhou Company (South China)

Room 5195, Dongshan Plaza, No.69 Xianlie Middle Road, Guangzhou

Tel: 2-. 3

Fax: 2-87321363

service_cn@news.adidas.com

nike:

The initial fee for the most basic Nike franchise stores is 18w. In addition, it should be made according to your business scale. Generally, the investment of an 8-square-meter store is:

initial fee: 2,

store rent: 2,/year

decoration fee: 1,-15, (all of them are decorated by decoration companies designated by nike, so the decoration fee is very expensive)

goods inventory: about 35,

working capital.

to join, you can find the agent of nike in Tianjin. Baosheng Daoji and Belle are both big and have them all over the country. That depends on how you talk to them.

The agent of a specialty store depends on the financial conditions. Generally, there are two ways to get the goods:

The first way is to find a big agency to join, and there are two situations at this time;

1. Pick up the goods on time in order to get a lower discount-less capital occupation (high purchase price).

2. sign a contract with an agency to book futures, but pay in advance-the capital occupation is large (the futures price is low).

The second way is to directly contact brand companies as direct agents. Generally, such agents should have huge sales network and market development capabilities, and strong financial support as a condition to conduct futures trading with brand companies.

Reference: Reference of Nike's joining conditions

You can do the calculation yourself.