1, the platform of traffic is divided into: the reading volume of articles, the playing volume of videos, etc. Generally, it will fluctuate according to the content quality (such as originality, audience stay time, etc.). ), interaction (comments, forwarding, collection, fan interaction, etc. ) and vertical (content division, professionalism, etc. ). The weighting algorithm of each platform is different. Except for some professional organizations, individual creators generally have a small proportion of income.

2. Platform signing: To reach a certain level, some platforms will sign contracts with creators for initial launch and exclusive content. The number of fans and the amount of play of general creators need to reach a certain order of magnitude. General monopoly. This is a secondary source of income for a few creators.

3, platform advertising: platform advertising through the exposure of the creator's content, such as headlines, if readers read your article, there will be platform advertising at the end of the article. Every exposure of platform advertisements will give the creators a small share. Generally, it is calculated together with the platform traffic, not too much.

4. Self-advertising: Creators actively add their own content advertisements, such as soft articles. After platforms such as headlines open their own advertising rights, they will provide self-operated advertising spaces. Generally, at the end of the article, the creator needs to choose between platform advertising and platform advertising. This is the main source of income for most media. Generally, it needs to reach a certain order of magnitude from the media or belong to MCN company.

5, e-commerce: WeChat has a micro store, and the headline has Luban. Headlines can now add links to other e-commerce platforms, such as JD.COM Taobao. This is also the main source of income for some media.

6. Activities: such as Headline Qingyun Plan and Thousand Talents Plan.

7. Reward: Reward from the audience.