Internet enterprises have become an important economic force in China, especially on the stage of CCTV advertising. Whether it is the bidding day of 1 1. 18, the pre-sale of a large number of advantageous resources signed by CCTV, and the small-scale bidding of a single project before the bidding, the Internet enterprise corps led by Ali, Tencent and JD.COM all showed great enthusiasm. Internet finance is particularly eye-catching. E-Rent Bao and pterosaur loan landed in a set of gold resources at night, and Ye Rong wealth formed a financial channel. Letv, Ai Qianjin and Mazi Caixing were the first to cooperate with programs such as the Spring Festival Evening and The Great Challenge.