At the time of165438+1October 30th, we can know that the shipment of iPhone 14 during the holiday may be much less than expected, which is far from the original goal. In particular, the shipments of these two models directly began to be lowered to 70-75 million units, while the expected ones were 80-85 million units. As a result, the shipment expectation is lowered, which is also caused by the weak economy. Consumers' desire to buy has been declining, especially in related factories, and the average production capacity will also decline in June 5438+ 10. It is expected that there will be a rebound in June 5438+February, but this is only the forecast.
Mainly due to insufficient production capacity, the delivery cycle will also be affected, and Apple China official can show that the current order of Apple 10 is this mobile phone, and the expected delivery time will also be delayed, directly extending from the previous 4-5 weeks to 5-6 weeks. 165438+The order was placed on June 30th, and the estimated time of both models was extended to one and a half months at the longest, mainly due to the epidemic situation.
In order to spread risks among relevant departments, some new schemes will be implemented, and some changes may occur in June 5438+February, which is unexpected by many people, and the market expectation will also drop significantly, with a drop range of 20%~30% or even more. Through various reasons, we can find that the market has changed a lot this year. If you want to get better development, you must follow the big environment, and controlling the big environment is the best state.