How to start with media promotion, how to do simple and efficient drainage, and understand the operation theory of accurate traffic are the most important. When we understand the underlying logic of why this is necessary, we will understand that no matter what products are traded, they can be bypassed by analogy. If operated in batches, the drainage efficiency can be greatly improved. Creating significantly differentiated video simplification is quite serious. After all, everyone wants to eat this meal, and then the authors with diverse works can stand out, so how to be unique? In the positioning of columns, everyone should have their own characteristics, not the characteristics of thousands of people. How to create differences? In fact, it's really simple: don't generalize, think about what you are familiar with, and then combine some other content when appropriate. It is best to avoid involving high-cost and unfamiliar content. This can basically be done. What is the core of this business? It must be exposure! In order to get more broadcasts, everyone should learn to pay more attention to recent hot reports and then make content according to them. Because there are few similar articles and videos from the media platform, the content comes with a burst tag, which is relatively easy to have high algorithm recommendation and reading, and it is easier to generate 65438+ million+. Provide more pure dry goods, even if it is marketing soft articles, the articles we present should be valuable to readers. If the soft text is shared in a mess, readers will find it is an advertisement when they click in. If you are in a hurry, not only will you report a wave, but the platform algorithm will also greatly reduce the content recommendation, and may even be banned forever ..... So when promoting articles, don't put the cart before the horse, but also mix more pure dry goods and content. Pay special attention to the content can not violate the rules. The advantages of new media are obvious and can be understood by friends. However, there are many people fooling around, which makes the content requirements of the media very strict. However, the following points can be summarized: pay attention to the content, don't leave any contact information with the picture, straightforward advertisements, and the platform belongs to others. In the new media platform, we should pay attention to protecting accounts, posting low-key, and resisting pictures and texts. Forget it, then someone will say, this can't be done, that can't be based on experience. It's best to leave your brand name in the content, and guide readers to leave messages and reply, and send you private letters. This is an excellent method. Maintaining verticality Many people have been operating from the media for so long that they may have some ideas about the specificity of information. The article is very specific. In my opinion, whatever you choose, you should publish relevant classified information, not across industries. Why do you want to do this? It can attract accurate fans, improve the weight of media numbers and increase system recommendations. Multimedia platforms share operation, and all new media platforms that can settle in will operate. It would be foolish to use only two platforms. Try to make dozens of platforms to maximize exposure. For example, most people just distributed articles and videos to Aauto faster. In fact, we can send them to more than 30 platforms, such as Sina Weibo and Du Xiaoshi. At the same time, with the help of all available media platforms, get more traffic and further enhance the exposure effect. Choosing useful self-media tools to do self-media to achieve the effect of killing two birds with one stone, all kinds of practical tools are indispensable. With more and more platforms, although the marketing effect is very remarkable, the daily management is particularly chaotic, and it is very troublesome to send articles and videos uniformly every day. At the same time, a series of unbearable situations such as daily work and data statistics of various platforms began to appear, and everyone only needed to use the easy media assistant to get it done instantly.