CustomerRelationshipManagement (CRM for short) refers to the process that enterprises use corresponding information technology and Internet technology to coordinate the interaction between enterprises and customers in sales, marketing and service, improve their core competitiveness, improve their management methods, and provide innovative and personalized customer interaction and service for customers. Its ultimate goal is to attract new customers, retain old customers, and turn existing customers into loyal customers to increase the market.

The role of customer relationship management:

1, improve the marketing effect

2. Provide decision support for production research and development.

3, an important means to provide technical support

4. Provide decision support for financial strategy.

5. Provide a basis for timely adjustment of internal management.

6. Rational use of enterprise resources.

7. Optimize the business process of the enterprise.

8, improve the rapid response ability and adaptability of enterprises.

9. Improve enterprise service and customer satisfaction.

10, increase the sales revenue of enterprises.

1 1, which promoted the change of corporate culture.

12, integrated with IM, can communicate with customers quickly.