In recent daily purchases, we found that the prices of soft commodities such as coffee and sugar are rising quietly. The latest report also pointed out that coffee futures have risen by nearly 15% so far this quarter, and started to rise sharply in mid-July, reaching a four-month high in early August; At the end of March, the price of coffee soared because countries began to hoard coffee, but the demand for sugar in China has been great, and the output is far from meeting the demand. We have to import at least one third of sugar to make up for this gap.

This time, the rise in the price of soft goods will also reduce people's consumption times. The main reasons are as follows:

First of all, the impact of the epidemic has caused many enterprises to be unable to withstand the impact of the epidemic in the process of transformation, and many enterprises are facing bankruptcy. So the price increase is not due to the recovery of the market. The number of enterprises that survived this epidemic has decreased a lot, and the industry concentration has become higher. Supply naturally cannot keep up with demand. At this time, the price increase has become the only way.

Secondly, people's purchasing power declined in this epidemic, and the social and economic environment was not good after the epidemic. Many people face the problems of unemployment and falling income. Although the demand for some soft goods has increased, they will give up buying some products when they have little money on hand. We know that most soft goods, except food which is indispensable in daily life, will reduce their purchasing power for coffee and cocoa. However, the increasing hoarding of coffee and cocoa around the world is also stimulating domestic demand for these products, hoping that people can buy them and inject vitality into enterprises.

Finally, the production cost of the enterprise. On the premise that people's demand does not increase much, the price increase of these soft goods does not have much basis. Secondly, the cost of raw materials will rise, and the price of commodities will also rise. But for ordinary people, because of lack of money, purchasing power has declined, and now consumer behavior has been curbed. If the people's income has not improved, that is certain.