Attribute:
Real estate is the name of real estate when buying and selling real estate in Hong Kong. Real estate can be a unit, a building or a garden. Even a piece of land, a parking space, unfinished buildings and so on. Property information includes square meters of construction area, including decoration, landscape, number of floors, location, price, number of rooms, clubhouse facilities and even utility rate.
The former information may not be required by law, or it may be misinformed. Big property or blue-chip property refers to its high transaction volume, stable price, easy and fast transfer of hands, along the railway. It will usually become the favorite of speculators.
Taking Guangzhou as an example, the detailed rules of "National Five Articles" have been promulgated, and Guangzhou's regulation and landing policy will also be promulgated in the near future. Compared with the panic of the second-hand property market, the first-hand property market in Guangzhou is still hot. Around April 20 13 in Tomb-Sweeping Day, it was traditionally not suitable for buying a house, so developers rushed to push the goods before Tomb-Sweeping Day, and buyers rushed to enter the market. Judging from the recent hot-selling properties, many downtown properties have increased a lot compared with the previous year.
The concept of commercial real estate:
1. Retail: a form of transaction, which can be defined as the sales activity of selling goods or services directly to the final consumers. It is also a business environment that provides consumers with goods for sale, so that consumers can get satisfaction from retailers with consumer goods and intangible services related to consumer goods. It is directly related to the quality of life and lifestyle of residents, and it is an important stage-the last stage of social resource allocation.
2. Retail strategy: It is a systematic plan for retailers to concentrate resources to achieve their goals, determine which customers they mainly serve, what goods and services they will provide, and establish and maintain their competitive advantage. Specifically, it includes enterprise mission objectives, competitor analysis, customer segmentation and positioning, store location, service strategy, relationship with suppliers, information management and distribution system, low-cost operation, and retail activity combination.
3. Business circle: refers to the radiation range of retail stores that attract customers with the location as the center and expand along a certain direction and distance. Simply put, it is the geographical scope where customers come to the store to live.
4. Whole-process commodity management: It refers to the retailer's comprehensive analysis and planning of business indicators such as product mix, pricing method, promotion activities, capital use and inventory goods from the analysis of customer demand, and through an efficient operation system, it ensures to provide goods to customers at the best time, the most appropriate quantity and the appropriate price, and at the same time realize the established economic benefit indicators.
5. Market-oriented operation and shopping mall management: refers to "overall planning, leasing operation, unified management and self-financing", and each cabinet operates independently, forming a professional management mode with standardized shopping mall management.
6. Fine management: it is a comprehensive management mode characterized by "precision, meticulous, in-depth and standardized". Comprehensive refers to the concept and style of refined management implemented in all management activities of the whole enterprise. Fine management includes fine operation, fine control, fine accounting, fine analysis and fine planning.
7. Traffic planning of shopping center: The traffic planning of shopping center is divided into two parts, one part is the traffic brought into the shopping center by the surrounding roads, the other part is the traffic organization and planning within the shopping center's own land, and the people flow organization within the building.
8. The shopping center is crowded with people. There are two kinds of people in shopping centers: one is the movement from parking lot to shopping center; The other is the movement from shopping center to shopping center.