The world's first internet business standard (version. ) published in. Under the leadership of Ziff-Davis magazine, the standard is the result of the cooperation of many top Internet businessmen, IT giants, analysts, policy makers, consumer representatives, scholars and journalists. It is the crystallization of the work of world-class thinkers and practitioners in the field of Internet commerce and reflects the best practices in this field. This standard is used to standardize the practices and policies of suppliers to achieve a high level of customer satisfaction, service, security and privacy. This Internet standard has five purposes: to increase consumers' confidence and satisfaction in trading on the Internet; Establish a trust relationship between consumers and sellers; Help manufacturers get a world-class customer service experience, accelerate the pace of innovation and reduce costs; Support and enhance the self-discipline ability of Internet commerce; Help sellers and consumers understand and deal with the rapidly growing norms and symbols. In this standard, the concepts of e-commerce and internet commerce are defined: e-commerce refers to any form of business or management operation or information exchange by using any information and communication technology. Internet commerce refers to the use of the Internet, including the World Wide Web, to conduct any e-commerce activities. The whole standard is divided into seven items and seven paragraphs. Each payment is marked with "Minimum Requirements" or "Best Choice". If the seller claims that his online shop meets this standard, it must meet all the minimum standards. One: the information center. An information center must be established, and consumers can find the link to this information center anywhere on the website. (Minimum requirement) The seller must use the word "information" as the name of the information center. (Minimum requirement) 2: Content to be published. The seller must publish the following contents in the information center: the legal names of the seller and the owner; Major public places; Contact channels with the seller (such as telephone or e-mail) and possible relevant professional licenses. (Minimum requirements) The information center must provide customers' payment methods or other usage information of third-party products or services that are not specified in the advertisement. (Minimum requirement) Before asking the consumer to finally confirm the order, the seller must provide the consumer with a list of all expenses, including the cost, freight, handling fee and taxes of the goods/services. (Minimum requirements) The information center must provide a description of quality assurance, including the validity period, scope of application, scope of non-application and how to ensure it. (Minimum requirements) After-sales service information must be provided for each product or service, including service scope, duration and how to carry out the service. (Minimum requirements) In the information center, it is necessary to explain to customers which country or region's laws apply. (Minimum requirement) All available payment methods must be disclosed to customers. (Minimum requirements) The handling principles of order cancellation, return and refund must be provided, including the valid period of the order that can be cancelled, the products that can be returned, the conditions of return, the cost of order cancellation or return, the payer of freight, when the consumer can get a refund, etc. (Minimum requirement) The rules for sellers to collect money from consumers' credit cards must be published. (Minimum requirement) 3: If the seller has restrictions on the sales or delivery of products/services of different consumers (such as specific regions or ages), it must be clearly stated. (Minimum requirement) Before the consumer finally places an order, the seller must provide information about the product supply, that is, the estimated delivery time or the time required to process the order. (Minimum requirement) The seller must notify the futures subscriber within two working days. (Minimum requirements) Goods listed on the website but not ordered directly from the Internet must be clearly marked, such as colors and icons. (Minimum requirement) Consumers who have ordered out-of-stock products should be informed when the goods arrive. (Best choice) 4: Confidentiality and security The seller's confidentiality principle must be published, including at least: what information the seller will collect from consumers and where to collect it; The purpose of using these materials; Whether the seller will provide these materials to a third party, and if so, under what circumstances; Whether consumer information is a part of the whole business plan, such as analyzing the target market and establishing various promotion schemes; Whether it is possible for consumers to restrict the use of personal data and how. (Minimum requirement) The seller must provide a link on the home page and information center with the confidentiality principle of "privacy". (Minimum requirements) Consumers must have the ability to choose whether manufacturers can use the collected consumer data to actively send all kinds of information, and this choice can be made when collecting these data. (Minimum requirement) Consumers must be able to choose whether to agree to provide their private information to third parties, and they can make this choice when collecting these materials. (Minimum requirement) If the confidentiality principle of the third party (such as shopping cart and payment gateway) related to the transaction is different from that of the seller, the seller must provide a link to the confidentiality principle of the third party. (Minimum requirement) During the whole transaction, the seller must transmit all the information provided by consumers in an encrypted way. (Minimum requirement) The seller must encrypt the consumer data stored by the seller. (Minimum requirements) In the information center, the seller must provide consumers with information on which transmission processes and materials are protected. (Minimum requirement) 5: Confirmation and notification The seller must send an order confirmation email to the consumer within one working day after placing the order. (Minimum requirement) The seller must include the total cost in the order confirmation notice, or clearly tell the consumer where to find the total cost. (Minimum requirements) The seller shall notify the consumer by e-mail within one working day after the goods ordered by the consumer are delivered or the services are executed. (Best choice) The seller must include the following information in the delivery notice, or clearly tell the consumer where to get this information: the name of the goods, the total cost, the place and method of delivery of the goods, the estimated transportation time and how to solve the problems if there are any. (Minimum requirements) If the transportation mode selected by consumers can track the goods during transportation, then the seller should also provide this mode for consumers. (Best choice) If the transportation mode selected by the consumer provides the information of the received goods and the name of the recipient, the seller should also provide this mode for the consumer. (Best choice) If the seller only ships some goods ordered by the consumer, the seller should inform the consumer that other goods will be shipped later. (Best choice) If the customer cancels the order or returns the goods, the seller must inform the consumer that he has received the cancelled order or return the goods within three working days. (Minimum requirement) 6: Help and customer service providers must provide consumers with channels to ask questions or complain by email. (Minimum requirement) The seller must provide access to the customer service terms in the information center. (Minimum requirement) The seller must provide channels for customer feedback and written complaints. (Minimum requirement) The seller must confirm the receipt of the problem or complaint to the consumer within hours after receiving the problem or complaint. (Minimum requirement) If the complaint is about the goods and the seller cannot solve it himself, the seller must provide consumers with an appropriate way to contact the manufacturer (minimum requirement). Seventh: Other sellers should ensure that every package transported is insured against loss, theft and damage at the transportation agency. (Best choice) The seller must provide the invoice of the goods ordered to the consumer in a printable format. (Minimum requirements) If the transportation company selected by the consumer allows, the seller shall provide the consumer with the ability of special delivery. (Best choice) If the consumer has provided the necessary information before, the seller should provide the consumer with "one-click" shopping ability. (Best choice) Suppliers should provide support for ECML (Electronic Commerce Model Language), allowing consumers to avoid repeated input when filling out shopping cart forms. (Best choice) The seller should provide the ability to process orders and verify consumers' credit cards in real time. (Best choice) The seller shall provide the ability to search the information and products of the whole website through keywords. (Best choice) Suppliers should provide tools that consumers can view the order status through the WEB. The seller should provide consumers with the ability to check previous orders. (Best choice) Sellers should have a systematic way to continuously handle the feedback from consumers and understand their desires? After the standard was officially released for the first time in, it can be used free of charge all over the world. After the release. Version, the standard will continue to develop and will be updated at least once a year to reflect customer expectations, supplier practices and changes in underlying technologies. Main users of this standard: current or potential "suppliers" (companies, government departments and non-profit organizations) are used for Internet business guides and specifications. As long as they meet the minimum requirements in the standards, they can claim to consumers, the board of directors and shareholders that they meet the Internet business standards. IT provider of customer information tools. For example, providers provide business standards to current or potential customers as planning tools and guidelines to accelerate customer success. Consultants, network development companies and system integrators are part of the network development plan promised by customers. Meeting business standards lays the foundation for future innovation. Customers are used to marking that the company they are dealing with meets high standards of privacy, security and service, and can provide a particularly satisfying experience. The operation of e-commerce website also includes research, product positioning, management classification, development planning, operation planning, product control, data analysis, analysis execution and follow-up. E-commerce websites are mainly aimed at suppliers, customers or consumer groups of enterprise products (services), and mainly provide some services or transactions directly belonging to the business scope of enterprises, or services or transactions for commercial services; Such a website can be said to be in the intermediate stage of e-commerce. Due to the different characteristics of the industry, the depth and breadth of enterprise investment are different, and its e-commerce degree may be at a certain stage from relatively primary service support and product list to relatively advanced online payment.