Four stages of direct selling development in China
Before 1998, due to the influence of illegal pyramid schemes, the direct selling industry in my country was distorted. "Things with the word "are considered not a good thing. Since the Qingdao Conference chaired by Li Lanqing in 1998, the country has put our country's direct selling industry on the right track. I hope that every ordinary person can come back and re-understand our direct selling industry today. It is said to be the last chance for us poor people to make a comeback. The national conditions of our country are simply not suitable for the past pyramid schemes. They are products of developed countries, and our country is a developing country. Now all we can do is It may be Internet marketing, but it is the transitional stage of MLM. To do MLM, we need to have a social background and strong economic strength. Today’s Internet marketing is a good industry suitable for each of us ordinary people. Let us weave An interpersonal network. Each of us has a social circle. We use our existing social circles to weave our interpersonal network to keep up with the pace of the times. Today's 21st century is an era of the Internet. It can be said to be a three-network-in-one era. In that era, there were computer networks, which were not suitable for every ordinary person. There was also the chain store network, which required strong financial strength, which ordinary people could not afford. Finally, there was the interpersonal network, which was available to everyone. Everyone has a few good friends. In the 21st century, if you have a big net, you will catch the big fish. If you have a small net, you will catch the small fish. If you don’t have a net, you will be the fish caught in other people’s nets. Today I will tell you about the development stage of our country, and also tell you about the difference between MLM and Internet marketing.
Today's direct selling industry is nothing more than an industry of selling goods. It is based on the three business methods of selling goods, that is, selling goods without a storefront. More than 200 countries around the world use this method to sell goods. Everyone knows that Amway, a multinational direct selling company, has a presence in 117 countries around the world. Already 26 countries have enacted legislation accordingly. It also determines the position of direct selling industry in the world. We are neither archaeologists nor historians. Let’s start from the time of my country’s reform and opening up
Before 1949, our country implemented closed management—→ developed into a planned economy—→ developed again to market production. The so-called planned economy is those food stamps, oil stamps, and meat stamps of the year. You need these to buy whatever you want. However, market production means that whatever people need, the country will produce it. But the 10-year Cultural Revolution and the two wars
That was in the early 1970s. Comrade Xiaoping proposed scientific and technological productivity. However, what originally required 100 people to complete can now be completed with only 30 people. 100-30=70 70 people? What are these 70 people doing? According to surveys, the number of laid-off workers in China will reach 300-400 million in 2010. 150 million people were laid off from agriculture. At this time, you will ask me why I am laid off when I am farming at home. At this time, I will tell you how much land has been submerged by the Three Gorges Hydropower Station, and the country now requires that farmland be converted into forests. . . . . . 145 million people will be laid off, plus tens of millions more laid off.
What are these 300-400 million people going to do? I will go to work again, but everyone knows that working is hard. After working part-time and earning a little money. Just go do business, but everyone also knows that the current shopping mall is like a battlefield. There is intrigue everywhere. Business and business will not last long, but you still have to work in order to survive, so working and doing business have reached saturation. In other words, there is an infinite cycle between these two.
That is to say, in the late 1980s and early 1990s, Deng Xiaoping, the chief architect of my country's reform and opening up, proposed 16 characters: emancipate the mind, change concepts, seize opportunities, and change destiny. Six major new industries have been introduced from abroad:
Stocks, Futures, Real Estate, Insurance, Advertising Direct Sales
1: Stocks: When I first came to China, it wasn’t that this was a bad thing. Today’s newspaper Tell me who in Beijing went bankrupt overnight because of stock trading. Who in Shanghai also speculated in stocks and committed suicide by jumping off a building? But who knows how many people in Zhongguancun in Beijing, Putian Village in Shanghai and Shenzhen in Guangdong have become millionaires due to stock trading. When the stock operation matures, the country also legislates it. Now the rise or fall does not exceed 10 percentage points. This means you can’t become a millionaire overnight these days. It won't break the bank either.
2: Futures: Everyone must be familiar with this, it was the unlimited loan back then, but how many people dare to take it?
3: Real estate: refers to land, buildings and the inseparable parts fixed on the land and buildings and the various rights and interests attached thereto. Real estate is also called real estate due to its own characteristics, namely the fixed location and immovable nature. Real estate can have three forms of existence: land, buildings, and premises combined. In real estate auctions, the auction objects can also exist in three forms, namely land (or land use rights), buildings, and physical entities and their rights and interests in the state of integration.
4: Insurance: Everyone is familiar with it. When I came to China. A few people went to buy insurance, but now. You must buy insurance to go to school, and you must have insurance to drive. There are all other insurances available.
5: Advertising: It is a publicity method that openly and extensively delivers information to the public for a specific need through a certain form of media and at a certain expense.
The so-called advertisement, understood from the literal meaning in Chinese, means "to advertise widely", that is, to inform the public about something or to advise the public to comply with a certain rule. The word advertisement is a foreign word according to research. It first comes from the Latin word AdA verture, which means to attract attention. In the Middle English era (about 1300-1475 AD), it evolved into Advertise, and its meaning evolved into "to make someone notice something" or "to inform someone about something to attract other people's attention." It was not until the end of the 17th century that Britain began to carry out large-scale commercial activities. At this time, the term advertising became widely popular and used. At this time, "advertising" no longer refers to just one advertisement, but to a series of advertising activities. The noun AdverA tise, the concept of static objects, was given a modern meaning and transformed into "Advertising".
But why hasn’t our direct selling industry today legislated for him? He was only supposed to come to China in 2010, but a policy document introduced him at that time. It's like a premature baby. As long as the country raises him with some high-end nutrition, it will be impossible for him to die. Then let’s take a look at where it originated and where it will go?
1: Originated from:
United States 1937. Two Harvard University students in the United States studied: population + population = population
In 1945. He is also the 2nd Hafu in the United States. One name: Davis. One name: Wen Anluo. They developed an operating model: geometric multiplication + interpersonal word-of-mouth + direct delivery. Fang came to a nutritional food company called Nutrile, which is now Amway.
1949 Davis, Wen Anluo. Buy out New Zealand. The name is Amway. There is now Amway, the largest direct selling company in the world.
In 1975, the United States took Amway to court. Amway spent $5 million and four and a half years to win the lawsuit. Because 20% of the richest people in the United States rely on him. There are still 60‰ people who are using this to get rich. It was also enacted in 1979. In the United States, it’s called MLM: it means spreading spiritual civilization and selling high-quality products.
2: Developed in:
Japan Everyone knows that Japan was a defeated country in World War II. Why is its economy so strong? It is nothing more than the introduction of money into this industry today as early as 30 years ago. But the law was enacted 15 years ago. In Ruben, it is called selling goods without a storefront
3: Mature in
Taiwan. Taiwan is also a treasure land of China. Why is it so rich? Is it really the mountain of gold and silver that Chiang Kai-shek brought there? Even if I take it with me in the past, I think I can still use it and play with it. He is nothing more than an industry that is looked down upon and looked down upon by people today. It was introduced as early as 20 years ago, but in 2007 money was enacted for it. Doing marketing in Taiwan.
Which direct selling companies entered China from 1990 to 1996?
Avon in 1990
In 1992, Amway signed a 20-year arbitrary sales agreement in China< /p>
In 1993, Amway invested US$150 million to build a factory in Guangdong
In 1994, it entered China perfectly
In 1994, Amway invested an additional US$100 million to build factories in Guangdong and Fujian.
Amway went public in 1995
After rectification in 1996, only 41 legal companies remained