First: Samsung Electronics.
Samsung Electronics shipped 295.7 million smartphones in 20 19, an increase of 1.2% compared with 292.2 million smartphones in the same period last year. The market share was 265,438+0.6%, higher than 20.8% in the same period last year.
Second: Huawei.
Huawei shipped 240.6 million smartphones in 20 19, an increase of 16.8% compared with 206.0 million smartphones in the same period last year. The market share was 17.6%, higher than 14.7% in the same period last year.
Third: Apple.
Apple's smartphone shipments in 20 19 totaled 1.9 1 100 million units, down 8.5% from 208.8 million units in the same period last year. The market share was 13.9%, which was lower than 14.9% in the same period last year.
Fourth: Xiaomi.
In 20 19, Xiaomi's smartphone shipments totaled125.6 million units, an increase of 5.5% compared with 1. 1.9 1 100 million units in the same period last year. The market share was 9.2%, higher than 8.5% in the same period last year.
Fifth: OPPO.
The total shipment of OPPO smartphones in 20 19 was 1. 1.43 million units, an increase of 0.9% compared with 1. 1.33 million units in the same period last year; The market share was 8.3%, higher than 8. 1% in the same period last year.
Extended data:
According to foreign media reports, the statistical report released by market research company IDC recently shows that the global smartphone shipments reached 368.8 million units in the fourth quarter of 20 19, which was 1. 1% lower than the 373 1 100 million units in the same period last year. Among them, Apple's total smartphone shipments in the fourth quarter reached 73.8 million units, a year-on-year increase of 7.9%, surpassing Samsung Electronics to become the world's largest smartphone manufacturer.
According to IDC's report, after the steady growth in the past few years, the total global smartphone shipments in 20 19 decreased by 2.3% year-on-year, from 20 137 1 100 million140.26 million. Part of the reason for the decline in global smartphone shipments is that consumers in China are still waiting for cheaper 5G phones to come on the market, and the coverage and speed of 5G networks are increasing, resulting in weak market demand.
Huawei's large inventory in the third quarter and the competitive pressure faced by other domestic manufacturers are also one of the reasons for the sluggish market in China this quarter.
"Huawei's performance in China is still strong, but the company is also trying to build its image as the top smartphone manufacturer in Western Europe. In the Western European market, Huawei's smartphone shipments have risen sharply, "said Melissa Chau, an analyst at IDC. "However, Huawei and all manufacturers that rely on China's smartphone supply chain are facing challenges," the analyst added.
Similar to the situation in the fourth quarter of 20 18, Apple once again became the leader in the global smartphone market in the fourth quarter of 20 19. At the same time, Samsung Electronics maintained its position as a market leader throughout the year. Although Huawei still faces challenges outside the China market, and its shipments dropped sharply in the fourth quarter, its overall shipments in 20 19 still surpassed Apple, ranking second in the world.
"Despite the introduction of new and innovative smartphones with 5G devices and similar folding phones, sales declined in 20 19, which is the third consecutive year that global smartphone shipments have declined," said Anthony Scarsella, an analyst at IDC. "Although the overall market of 20 19 fell again.
But it turns out that some top companies, such as Apple, Xiaomi and OPPO, achieved success in the fourth quarter, which was largely attributed to the release of new products and attention to the China market. Both Xiaomi and OPPO performed very well in India and began to gain attraction in Western Europe in a way similar to that of Huawei a few years ago.
Apple's performance in the US domestic market is outstanding, with a market share of over 50% in the fourth quarter. Looking ahead, 5G mobile phones-more precisely, reasonably priced 5G mobile phones-will need to become a huge catalyst in 2020 to avoid the continuous decline of the smart phone market. "