The symbol of China Gold is the national physical gold brand symbol, namely Jin Guanghua. The Jin Guanghua logo started at 1999 and was developed by China Gold Association to standardize and ensure the commodity quality of China gold market and ensure the interests of investors. The Jin Guanghua symbol ensures the standardization and supervision of the quality, purity, weight, design, manufacture and processing of gold commodities, and also ensures consumers' right to know, right and safety in the gold market.

From a practical point of view, the existence of Jin Guanghua symbol provides strong support and guarantee for the development of China's gold financial market. It has improved the security and transparency of gold trading and circulation, cracked down on and eliminated counterfeit and shoddy products, and enhanced consumers' confidence and trust in the gold market. At the same time, Jin Guanghua is also the first financial brand symbol in China to pass the ISO9000 quality management system certification. Jin Guanghua brand's persistent existence and stable operation have penetrated into the hearts of consumers in China gold market.

Therefore, the Jin Guanghua symbol is not only an important symbol of the gold industry in China, but also a belief of the industry and the market. It represents the first-class quality and positioning in the field of gold production, sales and financial services in China, and continuously shows the new face and prospect of China gold to consumers and markets.